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Marketing Trenches Blog

  • Mike Sweeney | February 10, 2010

    What is Content Marketing and Why is it Hot?

    For those of you reading this in a location outside of the Mid-Atlantic, here’s a news flash: the Washington DC/Baltimore area is buried under 30 – 40 inches of snow and blizzard conditions right now. This leaves a lot of time for shoveling, family time, movies, sleep, and….doing business? Joe Mechlinski, President of EntreQuest and […] read more

  • Will Davis | February 4, 2010

    The Top 5 Objections to Corporate Blogging – and How to Overcome Them

    So we talk about blogging a lot around here.  And why not – I mean after all Marketing Trenches IS a blog so it does make a whole lot of sense.  We’ve also found that our blog is one of the best, and probably THE best, tools for our business. Yet despite that ringing endorsement, […] read more

  • Mike Sweeney | February 2, 2010

    You Don’t Need a Social Media Superhero

    “I hear you guys are the social media gurus in this area. Can you help us blow out our efforts on LinkedIn, Twitter and Facebook?” These were seemingly innocent words from a prospective client, spoken just last week. As we dug a bit deeper, the red flags started flying. He wants help with social media […] read more

  • Mike Sweeney | January 28, 2010

    How to Build an Interactive Marketing All-Star Team

    Some call it interactive marketing.  Others call it digital marketing.   Still others use internet marketing, web marketing or online marketing.  Frankly, the terminology doesn’t matter.  What matters is that companies need to and want to address this function, and are becoming more and more open to exploring the different ways of doing it. Occasionally we […] read more

  • Will Davis | January 26, 2010

    Why Blogging Should be the Hub of your Social Media Efforts

    Last week, we were excited and honored to be part of a group of presenters at a Greater Baltimore Technology Council event, Digital Media in Action: Engaging, Implementing & Creating Tangible Outcomes. For our portion of the program, Mike and I discussed Why Blogging Should be the Hub of your Social Media Efforts.  While I’ve […] read more

  • Will Davis | January 20, 2010

    Using Your Blog to Skip the First Meeting

    I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of […] read more