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Marketing Trenches Blog

  • Will Davis | January 12, 2010

    Why Email Deserves to Be Part of Your Marketing Strategy

    It’s been exactly 3 months since the  October 12, 2009 Wall Street Journal article Why Email No Longer Rules…And what that means for the way we communicate touched off a mini-firestorm in the marketing world.  This article wasn’t the first on the topic but really more of a culmination.  It seems for much of 2008 […] read more

  • Mike Sweeney | January 7, 2010

    The Only Rule of Twitter: Be True To Yourself

    It’s been three weeks since I wrapped up teaching a course covering Interactive Marketing at Georgetown’s School of Continuing Studies.  The topic for our last session was a doozy – social media, and in particular how social media can be used to achieve business or career-related objectives. I saved Twitter for the latter part of […] read more

  • Mike Sweeney | January 4, 2010

    B2B Lead Generation Step #4: Revisit, Refine & Simplify Your Core Message

    In my initial post on the B2B lead generation topic, I wrote: This is the first in a series of posts that will address the creation and execution of a B2B lead generation program in a step-by-step manner.  We’ll post another tip each week, and when the series is complete we’ll compile all the tips […] read more

  • Mike Sweeney | December 17, 2009

    Prediction: Marketers Will Publish Lots of Lists in 2010

    I used to love lists.  I have been a card-carrying list maker since 1980.  I still prefer a good pen-and-paper list on a notepad to a Word doc, wiki, or whiteboard. List-makers used to be somewhat unique, and kind of freaky types.  Now, everyone makes lists.  People Magazine publishes the Most Beautiful People list.  ESPN publishes the […] read more

  • Will Davis | December 8, 2009

    Social Media: Bring These ROI Examples to Your CEO

    Often when we discuss social media, one of the first questions that comes up is something along the lines of “That’s great, but where’s the ROI?”  We talked about this before in Businesses: Stay Away From Social Media If You Meet The Following Criteria and Social Media: Justify Your Love With the Right ROI Approach. […] read more

  • Mike Sweeney | December 4, 2009

    Are You an Advertiser or a Marketer?

    I deal with a fairly broad range of clients, prospects and partners on a weekly basis.  Don’t get me wrong – I am not part of the iPhone runs my life, 8 meetings per day or die, if you need me you better schedule me 4-6 weeks in advance crowd.  I can’t operate at that […] read more