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Marketing Trenches Blog

  • Mike Sweeney | January 19, 2010

    Avoid the 7 Common Software Marketing Mistakes

    Software is ubiquitous these days, and there are so many flavors to choose from.  We have business software as well as personal/consumer software.  We have software that barely dents the wallet as well as software that requires a complex business decision-making process and millions of dollars.  We see Software as a Service (SaaS) models as […] read more

  • Mike Sweeney | January 13, 2010

    The Art of Unfollowing: Twitter Time Management

    For those of you who read Marketing Trenches regularly, I promise this is the last time I will post something about Twitter for at least one month.  There are more pressing topics to cover, topics that are more relevant to your various business missions.  That being said, given the relative popularity of my last post […] read more

  • Will Davis | January 12, 2010

    Why Email Deserves to Be Part of Your Marketing Strategy

    It’s been exactly 3 months since the  October 12, 2009 Wall Street Journal article Why Email No Longer Rules…And what that means for the way we communicate touched off a mini-firestorm in the marketing world.  This article wasn’t the first on the topic but really more of a culmination.  It seems for much of 2008 […] read more

  • Mike Sweeney | January 7, 2010

    The Only Rule of Twitter: Be True To Yourself

    It’s been three weeks since I wrapped up teaching a course covering Interactive Marketing at Georgetown’s School of Continuing Studies.  The topic for our last session was a doozy – social media, and in particular how social media can be used to achieve business or career-related objectives. I saved Twitter for the latter part of […] read more

  • Mike Sweeney | January 4, 2010

    B2B Lead Generation Step #4: Revisit, Refine & Simplify Your Core Message

    In my initial post on the B2B lead generation topic, I wrote: This is the first in a series of posts that will address the creation and execution of a B2B lead generation program in a step-by-step manner.  We’ll post another tip each week, and when the series is complete we’ll compile all the tips […] read more

  • Mike Sweeney | December 17, 2009

    Prediction: Marketers Will Publish Lots of Lists in 2010

    I used to love lists.  I have been a card-carrying list maker since 1980.  I still prefer a good pen-and-paper list on a notepad to a Word doc, wiki, or whiteboard. List-makers used to be somewhat unique, and kind of freaky types.  Now, everyone makes lists.  People Magazine publishes the Most Beautiful People list.  ESPN publishes the […] read more