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Marketing Trenches Blog

  • Will Davis | December 8, 2009

    Social Media: Bring These ROI Examples to Your CEO

    Often when we discuss social media, one of the first questions that comes up is something along the lines of “That’s great, but where’s the ROI?”  We talked about this before in Businesses: Stay Away From Social Media If You Meet The Following Criteria and Social Media: Justify Your Love With the Right ROI Approach. […] read more

  • Mike Sweeney | December 4, 2009

    Are You an Advertiser or a Marketer?

    I deal with a fairly broad range of clients, prospects and partners on a weekly basis.  Don’t get me wrong – I am not part of the iPhone runs my life, 8 meetings per day or die, if you need me you better schedule me 4-6 weeks in advance crowd.  I can’t operate at that […] read more

  • Will Davis | December 3, 2009

    Back to the Basics: Don’t Sleep on The Blogging

    We talk a lot about social media on Marketing Trenches.  And for good reason – Social media seems to be at least one item on the agenda for about 90% of the meetings we have these days.  Everyone wants to run 100 miles an hour to do something on Facebook, LinkedIn and Twitter.  I wrote […] read more

  • Mike Sweeney | November 18, 2009

    5 Simple Tips for 2010 Marketing Planning

    Admit it.  You haven’t started working on your 2010 marketing plan.  Sure, you’ve thought about it and maybe you even built an outline.  You may have held a meeting or two to discuss.  And your calendar for 2010…well, it’s already full of trade shows, weekly meetings with your marketing team, scheduled promotional mailings, and perhaps […] read more

  • Will Davis | November 12, 2009

    The Biggest Website Mistake – You Mean I Need to Put Gas in This Thing?

    So you’re ready to redesign your website.  Or maybe you’ve launched a new business and are designing a new site from the ground up.  Congratulations, while this is going to take some effort and involvement on your part — whether you work with an internal team or bring in a firm or specialist as a […] read more

  • Mike Sweeney | November 5, 2009

    B2B Lead Generation Step #3: Identify the Metrics that Matter

    If you haven’t addressed the first two steps in the lead generation planning process – establishing the right mindset and building a strong roster of stakeholders – you may want to go back and review those before you read this.  After all, if you’re a smart lead generation marketer, you know (or you’ll find out) […] read more