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Marketing Trenches Blog

  • Mike Sweeney | October 16, 2009

    B2B Lead Generation Step #1: Start With the Right Mindset

    This is the first in a series of posts that will address the creation and execution of a B2B lead generation program in a step-by-step manner.  We’ll post another tip each week, and when the series is complete we’ll compile all the tips into one document and distribute. The first step to creating and executing […] read more

  • Will Davis | October 13, 2009

    Social Media and Search – One Good Turn Deserves Another

    Whenever a conversation starts around the topic of social media, inevitably I find a number of people that immediately question the value and want to see some ROI numbers before getting involved.  We’ve talked about both sides of this discussion before in many posts, most notably Businesses: Stay Away From Social Media If You Meet […] read more

  • Mike Sweeney | October 7, 2009

    When and How To Audit Your Interactive Marketing Strategy

    It should come as no surprise to any business executive that marketing dollars are shifting to the web at breakneck speed.  To give you an idea of just how significant this shift is, Forrester forecasts that interactive marketing spending will reach $61.3 billion in 2012, from $18.4 billion in 2007. Every organization needs to address […] read more

  • Mike Sweeney | September 30, 2009

    Lead Nurturing: A Phone Call Isn’t Your Only Weapon

    So you’ve managed to create a marketing program that is generating leads.  Real, ready-to-be-qualified, hopefully big budget leads.  Fantastic.  What do you do next? If you’re structured like a lot of organizations, that lead is entered into a CRM system, perhaps assigned to a sales or marketing representative, and the dance begins.  A small percentage […] read more

  • Will Davis | September 21, 2009

    Redesigning Your Website? Ask the Right Questions and Get the Right People On Board

    Seth Godin blogged Friday on Things to Ask Before You Redo Your Website, and like most of his posts it was enlightening and made you think.  Seth provides just under 25 bullet points on the difficult and most important questions you have to ask before you redo your website.  While it’s a great post, I […] read more

  • Mike Sweeney | September 15, 2009

    Your IT Guy Should Not Be Your Chief Marketing Officer

    Admit it marketing people.  You dread the moment when you realize your website is down.  You refresh your web browser 38 times in 90 seconds.  Nothing.  You reboot your computer, thinking it’s a problem on your end.  Nothing.  You check with junior level marketing staffers (the ones that won’t freak out at you if they […] read more