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Marketing Trenches Blog

  • Will Davis | November 3, 2009

    Want to Succeed In Social Media? It Sure Helps to Have a Strategy

    Recently, I’ve seen a lot of studies about the lack of success of small businesses in social media.  In one eMarketer article alone they reference not one but two of them: Small businesses are not hitting it off with social media, according to an August 2009 study from Citibank.  More than three-quarters of US small-business […] read more

  • Mike Sweeney | October 22, 2009

    B2B Lead Generation Step #2: Build a Strong Roster of Stakeholders

    In last week’s post, we discussed the first step in the creation and execution of a lead generation program: establishing the right mindset.  This week, we’ll cover an equally important step: building your roster of stakeholders in the lead generation program. Unfortunately, it’s far too common that this step looks a lot like the following […] read more

  • Mike Sweeney | October 16, 2009

    B2B Lead Generation Step #1: Start With the Right Mindset

    This is the first in a series of posts that will address the creation and execution of a B2B lead generation program in a step-by-step manner.  We’ll post another tip each week, and when the series is complete we’ll compile all the tips into one document and distribute. The first step to creating and executing […] read more

  • Will Davis | October 13, 2009

    Social Media and Search – One Good Turn Deserves Another

    Whenever a conversation starts around the topic of social media, inevitably I find a number of people that immediately question the value and want to see some ROI numbers before getting involved.  We’ve talked about both sides of this discussion before in many posts, most notably Businesses: Stay Away From Social Media If You Meet […] read more

  • Mike Sweeney | October 7, 2009

    When and How To Audit Your Interactive Marketing Strategy

    It should come as no surprise to any business executive that marketing dollars are shifting to the web at breakneck speed.  To give you an idea of just how significant this shift is, Forrester forecasts that interactive marketing spending will reach $61.3 billion in 2012, from $18.4 billion in 2007. Every organization needs to address […] read more

  • Mike Sweeney | September 30, 2009

    Lead Nurturing: A Phone Call Isn’t Your Only Weapon

    So you’ve managed to create a marketing program that is generating leads.  Real, ready-to-be-qualified, hopefully big budget leads.  Fantastic.  What do you do next? If you’re structured like a lot of organizations, that lead is entered into a CRM system, perhaps assigned to a sales or marketing representative, and the dance begins.  A small percentage […] read more