Marketing Trenches Blog

  • Will Davis | September 11, 2009

    Content May be King, But Don’t Forget the Tone

    We’ve written on this blog previously about the importance of content and how writing is often undervalued, whether for a press release, website, social media, email or really anything else.  Just as important as having the right content and writing well is having the right tone. People connect with – and buy from – people, […] read more

  • Mike Sweeney | September 8, 2009

    Fall Cleaning: Clean Up Your Online Brand

    As part of my normal procedure before meeting with a prospective partner, I explore as many of the company’s marketing vehicles as possible.   Sometimes that list is short – a website and a brochure.  Sometimes that list is longer – a website, brochure, blog, social media profiles, search engine listings, executive LinkedIn profiles, etc. Over […] read more

  • Mike Sweeney | August 24, 2009

    A New Role For The Digital Age: Who’s Your Marketing General Contractor?

    One of the most frustrating experiences for a marketer is seeing a great product or service that is marketed incorrectly.  In this case, “incorrectly” may mean choosing the wrong target audience, choosing the wrong methods to reach that target audience, building creative that doesn’t resonate with that target audience, or a host of other mishaps. Perhaps […] read more

  • Will Davis | August 20, 2009

    9 Simple Features Your Blog Should Have

    A blog is a great way to add to what you do online; regardless of if you are approaching this as a company, an individual or a group.  We’re often asked by people what elements a good blog should have.  The easiest answer of course is great content — Write well and be interesting.  Without […] read more

  • Mike Sweeney | August 11, 2009

    SEO for Professional Services Firms: Common Missteps

    About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches.  More importantly, we received a number of emails from professional services types praising the content and asking for more. […] read more

  • Will Davis | August 6, 2009

    3 Key Steps to Make Your Web Presence Work Harder

    A colleague of mine often says “Your website should be as good as your best salesperson” – which for many organizations is easier said than done.  Those of you who read this blog regularly know we always advocate looking at your overall marketing strategy, your web marketing strategy as a set of that, and your […] read more