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Marketing Trenches Blog

  • Mike Sweeney | August 4, 2009

    Businesses: Stay Away From Social Media If You Meet The Following Criteria

    At least two or three times a week I am asked the question, “Do we really need to develop a social media strategy?  Can we really benefit from participating?” 70-80% of the time my answer is yes, as almost any business can benefit long-term from participating in social media the RIGHT way.  It occurred to me […] read more

  • Will Davis | July 29, 2009

    Don’t Just Create a Blog, Nurture It – 5 Tips

    So you’ve gone ahead and set up a blog for your company.  Or maybe you are just starting to think about it but aren’t sure what to do – or whether you should even have a blog.  No matter which of these camps you fall into, it’s critical to your success that you don’t just […] read more

  • Will Davis | July 29, 2009

    The Value of Good Marketing and Customer Service

    Marketing takes it on the chin a lot.  Marketing as a word has almost dirty connotations to some (although I imagine not many of you reading this space).  And so it’s always nice to see the value of good marketing. In a move that came as a surprise to many last week, Amazon acquired Zappos […] read more

  • Mike Sweeney | July 22, 2009

    Startup Marketing: 10 Things To Do In Your First 90 Days

    So you got yourself involved with a startup company.  It may have happened by circumstance or by choice.  You’re either a founder or one of the first employees.  You either envision your concept as a potential single to be flipped in 3-4 years, or a grand slam that will allow you to socialize with the […] read more

  • Will Davis | July 21, 2009

    Want to Succeed Online? Your Analytics Can’t Just Be Set It and Forget It

    One of the biggest changes over the last few years on the web has been how easy, affordable and powerful analytics packages are now compared to just a few years ago.  Regardless of whether you are using Google Analytics, Omniture, Webtrends or one of a host of other analytics packages one thing is universally clear […] read more

  • Mike Sweeney | July 15, 2009

    Run If You Hear These 5 Marketing Statements

    In Tuesday’s 5 Marketing Misconceptions That Need to Change post, Will covered some of the misguided statements we hear from clients.  If I only had a nickel for every time we hear those types of statements…. In the spirit of fairness, I am determined to defend the marketers who make these types of statements.  Here’s […] read more