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Marketing Trenches Blog

  • Will Davis | September 21, 2009

    Redesigning Your Website? Ask the Right Questions and Get the Right People On Board

    Seth Godin blogged Friday on Things to Ask Before You Redo Your Website, and like most of his posts it was enlightening and made you think.  Seth provides just under 25 bullet points on the difficult and most important questions you have to ask before you redo your website.  While it’s a great post, I […] read more

  • Mike Sweeney | September 15, 2009

    Your IT Guy Should Not Be Your Chief Marketing Officer

    Admit it marketing people.  You dread the moment when you realize your website is down.  You refresh your web browser 38 times in 90 seconds.  Nothing.  You reboot your computer, thinking it’s a problem on your end.  Nothing.  You check with junior level marketing staffers (the ones that won’t freak out at you if they […] read more

  • Will Davis | September 11, 2009

    Content May be King, But Don’t Forget the Tone

    We’ve written on this blog previously about the importance of content and how writing is often undervalued, whether for a press release, website, social media, email or really anything else.  Just as important as having the right content and writing well is having the right tone. People connect with – and buy from – people, […] read more

  • Mike Sweeney | September 8, 2009

    Fall Cleaning: Clean Up Your Online Brand

    As part of my normal procedure before meeting with a prospective partner, I explore as many of the company’s marketing vehicles as possible.   Sometimes that list is short – a website and a brochure.  Sometimes that list is longer – a website, brochure, blog, social media profiles, search engine listings, executive LinkedIn profiles, etc. Over […] read more

  • Mike Sweeney | August 24, 2009

    A New Role For The Digital Age: Who’s Your Marketing General Contractor?

    One of the most frustrating experiences for a marketer is seeing a great product or service that is marketed incorrectly.  In this case, “incorrectly” may mean choosing the wrong target audience, choosing the wrong methods to reach that target audience, building creative that doesn’t resonate with that target audience, or a host of other mishaps. Perhaps […] read more

  • Will Davis | August 20, 2009

    9 Simple Features Your Blog Should Have

    A blog is a great way to add to what you do online; regardless of if you are approaching this as a company, an individual or a group.  We’re often asked by people what elements a good blog should have.  The easiest answer of course is great content — Write well and be interesting.  Without […] read more