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Marketing Trenches Blog

  • Will Davis | July 14, 2009

    5 Marketing Misconceptions That Need to Change

    When I explain our business to people, I immediately get hit with questions.  And I love questions — it shows people are paying attention, interested and engaged (or at least somewhat good at pretending to be).  So questions are always good.  Sometimes what I hear, though, is somebody really looking for us to confirm a […] read more

  • Mike Sweeney | July 9, 2009

    Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever

    As most of our readers know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  It should come as no surprise that one of the first questions we get is “What is Right Source?” and/or “What does it mean to rightsource my marketing?” Let’s start with what rightsourcing is not. Rightsourcing […] read more

  • Will Davis | June 30, 2009

    The Obvious Yet Underused Way to Build an SEO Program

    At least a few times a week, we find ourselves talking to a company about search engine strategies.  Often, the conversation starts with something along the lines of: “I really just need some SEO to get people to my website, do you do that?” Usually, that then evolves into a discussion about the company’s overall […] read more

  • Mike Sweeney | June 25, 2009

    If Content is King, Why is Writing Undervalued?

    Content is king from a marketing standpoint – now more than ever.  Can you really market anything without some form of content?  Think about it for a second.  Review every marketing vehicle you use, and try to identify one that doesn’t involve some form of content production. If content is king, then what is the […] read more

  • Will Davis | June 18, 2009

    Social Media: Justify Your Love With the Right ROI Approach

    For many folks active in Social Media, and even those that aren’t, inevitably you hear people ask about the ROI. Why are people spending time blogging, Tweeting, Facebooking when it’s just a fad that doesn’t help our business? And then earlier this week everyone was abuzz with news that Dell announced it has surpassed 3 […] read more

  • Mike Sweeney | June 10, 2009

    Five Ways Professional Services Firms Can Use Twitter

    In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our office, including myself, understands Twitter.  Can a professional services firm like ours use Twitter effectively, and what are the benefits? First of all, the answer […] read more