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Marketing Trenches Blog

  • Will Davis | August 20, 2009

    9 Simple Features Your Blog Should Have

    A blog is a great way to add to what you do online; regardless of if you are approaching this as a company, an individual or a group.  We’re often asked by people what elements a good blog should have.  The easiest answer of course is great content — Write well and be interesting.  Without […] read more

  • Mike Sweeney | August 11, 2009

    SEO for Professional Services Firms: Common Missteps

    About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches.  More importantly, we received a number of emails from professional services types praising the content and asking for more. […] read more

  • Will Davis | August 6, 2009

    3 Key Steps to Make Your Web Presence Work Harder

    A colleague of mine often says “Your website should be as good as your best salesperson” – which for many organizations is easier said than done.  Those of you who read this blog regularly know we always advocate looking at your overall marketing strategy, your web marketing strategy as a set of that, and your […] read more

  • Mike Sweeney | August 4, 2009

    Businesses: Stay Away From Social Media If You Meet The Following Criteria

    At least two or three times a week I am asked the question, “Do we really need to develop a social media strategy?  Can we really benefit from participating?” 70-80% of the time my answer is yes, as almost any business can benefit long-term from participating in social media the RIGHT way.  It occurred to me […] read more

  • Will Davis | July 29, 2009

    Don’t Just Create a Blog, Nurture It – 5 Tips

    So you’ve gone ahead and set up a blog for your company.  Or maybe you are just starting to think about it but aren’t sure what to do – or whether you should even have a blog.  No matter which of these camps you fall into, it’s critical to your success that you don’t just […] read more

  • Will Davis | July 29, 2009

    The Value of Good Marketing and Customer Service

    Marketing takes it on the chin a lot.  Marketing as a word has almost dirty connotations to some (although I imagine not many of you reading this space).  And so it’s always nice to see the value of good marketing. In a move that came as a surprise to many last week, Amazon acquired Zappos […] read more