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Marketing Trenches Blog

  • Will Davis | July 21, 2009

    Want to Succeed Online? Your Analytics Can’t Just Be Set It and Forget It

    One of the biggest changes over the last few years on the web has been how easy, affordable and powerful analytics packages are now compared to just a few years ago.  Regardless of whether you are using Google Analytics, Omniture, Webtrends or one of a host of other analytics packages one thing is universally clear […] read more

  • Mike Sweeney | July 15, 2009

    Run If You Hear These 5 Marketing Statements

    In Tuesday’s 5 Marketing Misconceptions That Need to Change post, Will covered some of the misguided statements we hear from clients.  If I only had a nickel for every time we hear those types of statements…. In the spirit of fairness, I am determined to defend the marketers who make these types of statements.  Here’s […] read more

  • Will Davis | July 14, 2009

    5 Marketing Misconceptions That Need to Change

    When I explain our business to people, I immediately get hit with questions.  And I love questions — it shows people are paying attention, interested and engaged (or at least somewhat good at pretending to be).  So questions are always good.  Sometimes what I hear, though, is somebody really looking for us to confirm a […] read more

  • Mike Sweeney | July 9, 2009

    Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever

    As most of our readers know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  It should come as no surprise that one of the first questions we get is “What is Right Source?” and/or “What does it mean to rightsource my marketing?” Let’s start with what rightsourcing is not. Rightsourcing […] read more

  • Will Davis | June 30, 2009

    The Obvious Yet Underused Way to Build an SEO Program

    At least a few times a week, we find ourselves talking to a company about search engine strategies.  Often, the conversation starts with something along the lines of: “I really just need some SEO to get people to my website, do you do that?” Usually, that then evolves into a discussion about the company’s overall […] read more

  • Mike Sweeney | June 25, 2009

    If Content is King, Why is Writing Undervalued?

    Content is king from a marketing standpoint – now more than ever.  Can you really market anything without some form of content?  Think about it for a second.  Review every marketing vehicle you use, and try to identify one that doesn’t involve some form of content production. If content is king, then what is the […] read more