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Marketing Trenches Blog

  • Will Davis | June 4, 2009

    Why Do So Many Companies Struggle to Track ROI and Qualify Leads?

    While the headline of this recent B to B Magazine article didn’t surprise me, the candidness behind the underlying metrics did: Study: Small companies can’t track campaign ROI, fail to qualify leads While I won’t reprint the full article, here two key pieces struck me: Nearly 63% of small-business marketers say they can’t track the […] read more

  • Mike Sweeney | June 1, 2009

    Startup Marketing Requires Constant Expertise

    Everyone loves startups.  We love the passion displayed by the founders.  We love the seemingly irrational loyalty demonstrated by the first few employees.  We love when the media declares startup X as the “next big thing”.  We love when angel investors or venture capitalists make bold predictions about the company’s potential share of a given […] read more

  • Mike Sweeney | May 17, 2009

    Social Media Properties – Is Overcrowding the Downfall?

    This post really isn’t meant as a commentary on the past, present and future value of social media properties, although the title may indicate that.  If anything, what I am trying to do may even be a bit selfish – I’d like to explain my use of social media properties and figure out if other […] read more

  • Will Davis | May 7, 2009

    If Your Company is Taking on Goliath, Are You Resourceful Like David?

    I just finished reading Malcolm Gladwell’s latest piece in The New Yorker, How David Beats Goliath: When Underdogs Break the Rules.  To no surprise he has once again hit the nail on the head.  Through both research data and elegant examples as varied to include the eponymous Biblical tale, 12 year old girls basketball, World […] read more

  • Will Davis | April 30, 2009

    Transparency and Experts

    There’s never been an easier time to be an expert. Just about any piece of information you could ever want is available through an Internet connection, a browser and just a few clicks. You can quickly set up a blog, a small website, and a LinkedIn profile and you too can look like an expert. […] read more

  • Mike Sweeney | April 27, 2009

    Ad Agencies Look a Lot Different in 2009

    First, let me make something clear: I am not anti-ad agency.There are some very good ones out there, some of which Right Source Marketing does business with. I am, however, anti-ad agency when it comes to agencies that fall into the following categories: Agencies that have simply not adapted to new media, and fail to […] read more