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Marketing Trenches Blog

  • Will Davis | June 18, 2009

    Social Media: Justify Your Love With the Right ROI Approach

    For many folks active in Social Media, and even those that aren’t, inevitably you hear people ask about the ROI. Why are people spending time blogging, Tweeting, Facebooking when it’s just a fad that doesn’t help our business? And then earlier this week everyone was abuzz with news that Dell announced it has surpassed 3 […] read more

  • Mike Sweeney | June 10, 2009

    Five Ways Professional Services Firms Can Use Twitter

    In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our office, including myself, understands Twitter.  Can a professional services firm like ours use Twitter effectively, and what are the benefits? First of all, the answer […] read more

  • Will Davis | June 4, 2009

    Why Do So Many Companies Struggle to Track ROI and Qualify Leads?

    While the headline of this recent B to B Magazine article didn’t surprise me, the candidness behind the underlying metrics did: Study: Small companies can’t track campaign ROI, fail to qualify leads While I won’t reprint the full article, here two key pieces struck me: Nearly 63% of small-business marketers say they can’t track the […] read more

  • Mike Sweeney | June 1, 2009

    Startup Marketing Requires Constant Expertise

    Everyone loves startups.  We love the passion displayed by the founders.  We love the seemingly irrational loyalty demonstrated by the first few employees.  We love when the media declares startup X as the “next big thing”.  We love when angel investors or venture capitalists make bold predictions about the company’s potential share of a given […] read more

  • Mike Sweeney | May 17, 2009

    Social Media Properties – Is Overcrowding the Downfall?

    This post really isn’t meant as a commentary on the past, present and future value of social media properties, although the title may indicate that.  If anything, what I am trying to do may even be a bit selfish – I’d like to explain my use of social media properties and figure out if other […] read more

  • Will Davis | May 7, 2009

    If Your Company is Taking on Goliath, Are You Resourceful Like David?

    I just finished reading Malcolm Gladwell’s latest piece in The New Yorker, How David Beats Goliath: When Underdogs Break the Rules.  To no surprise he has once again hit the nail on the head.  Through both research data and elegant examples as varied to include the eponymous Biblical tale, 12 year old girls basketball, World […] read more