Marketing Trenches Blog

  • Mike Sweeney | March 11, 2009

    Search Engine Marketing: Product or Service?

    Over the past 2-3 years we’ve seen an explosion in the number of software solutions that promise to automate corporate search engine marketing efforts, particularly in the category of pay-per-click search engine marketing.  These software solutions range from terrible to superb, but all have one thing in common: they can’t provide the level of service necessary to […] read more

  • Mike Sweeney | February 3, 2009

    The Press Release Isn’t Dead

    Seems that on a weekly basis a new article or blog post arrives on my desk that puts forth the idea that the press release is becoming useless as a marketing tool.  Not surprisingly, these articles or posts are often authored by “social media experts” or those that believe that embracing and executing a “social […] read more

  • Mike Sweeney | January 21, 2009

    Writing Effective Proposals

    I spent the last few days reviewing a variety of documents that I’d put into the general “proposal” category – services proposals, product proposals, service and product proposals, requests for proposals (RFPs), etc.  What always amazes me is the wide range of overall quality, structure and writing styles that appear from each proposal to the next.  I […] read more

  • Mike Sweeney | January 7, 2009

    Tuning Up a Franchise Website

    I encounter a lot of franchisor and franchisee websites in my daily life, both as a consumer and businessperson.  While some franchise systems have figured how important it is to build a well-branded, easy to navigate, action-oriented site, the vast majority still miss the mark.    Here are a few “dos” for the consumer audience: […] read more

  • Mike Sweeney | December 29, 2008

    Outliers – Gladwell Does it Again

    I typically don’t like reading anything classified as a “business book”.  Sometimes these books are how-tos, and by page 10 I realize that I can’t possibly implement the “system” that the author is pushing.  Sometimes these books are success stories or autobiographies, and while I like a good story as much as the next guy, […] read more

  • Mike Sweeney | December 16, 2008

    Better Contact Forms = More Prospects

    Had a discussion with a professional services firm today regarding a problem they’re experiencing.  The problem revolves around a very simple yet often overlooked page on the typical company website – the contact form.  This company recently redesigned their website, and while site traffic has been rising, their lead volume from these site contact forms has […] read more