Blog

Marketing Trenches Blog

  • Will Davis | May 7, 2009

    If Your Company is Taking on Goliath, Are You Resourceful Like David?

    I just finished reading Malcolm Gladwell’s latest piece in The New Yorker, How David Beats Goliath: When Underdogs Break the Rules.  To no surprise he has once again hit the nail on the head.  Through both research data and elegant examples as varied to include the eponymous Biblical tale, 12 year old girls basketball, World […] read more

  • Will Davis | April 30, 2009

    Transparency and Experts

    There’s never been an easier time to be an expert. Just about any piece of information you could ever want is available through an Internet connection, a browser and just a few clicks. You can quickly set up a blog, a small website, and a LinkedIn profile and you too can look like an expert. […] read more

  • Mike Sweeney | April 27, 2009

    Ad Agencies Look a Lot Different in 2009

    First, let me make something clear: I am not anti-ad agency.There are some very good ones out there, some of which Right Source Marketing does business with. I am, however, anti-ad agency when it comes to agencies that fall into the following categories: Agencies that have simply not adapted to new media, and fail to […] read more

  • Mike Sweeney | April 3, 2009

    All I Need is a Web Designer

    These are infamous words, generally spoken by infamous people.  Or at least people that are about to become infamous. There are literally hundreds of ways organizations arrive at the decision that they need to build a new website.  Sometimes the decision is simply dictated from the CEO.  Sometimes the decision is driven by a change […] read more

  • Will Davis | March 19, 2009

    A Winning Bracket Resembles a Winning Marketing Strategy

    This time of year, talk inevitably turns to March Madness and filling out your bracket.  While putting my bracket together, I started to think about some similarities between a winning marketing strategy and a winning bracket:   Your Strategy is Crucial No surprise here, if you’ve read this blog at all you knew that would […] read more

  • Mike Sweeney | March 11, 2009

    Search Engine Marketing: Product or Service?

    Over the past 2-3 years we’ve seen an explosion in the number of software solutions that promise to automate corporate search engine marketing efforts, particularly in the category of pay-per-click search engine marketing.  These software solutions range from terrible to superb, but all have one thing in common: they can’t provide the level of service necessary to […] read more