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Marketing Trenches Blog

  • Mike Sweeney | July 30, 2008

    Microsite or Landing Page?

    I’ve addressed this question three times in the past week, so it finally registered on my blog-worthy radar.  Microsites and landing pages are certainly related.  Close cousins, yes.  Siblings, no. Landing Pages   Let’s start with the landing page.  Landing pages are typically one-page creations.  They focus on one particular offer, and specifically on getting […] read more

  • Mike Sweeney | July 29, 2008

    What is Social Media, and what can my business do with it?

    Social media is hot.  If you’re a marketer and you don’t know that, you must be busy reading your back issues of The Industry Standard. From a business standpoint, 90% of companies are trying to figure out how to address social media, and the other 10% are just pretending they know what they’re doing with regards to […] read more

  • Mike Sweeney | July 20, 2008

    Building The Internet Marketing Department

    Clients and agencies frequently ask me about how I’d structure an internal internet marketing department.  Clients typically ask because as they see their internet marketing programs expanding, they naturally begin to wonder if they can save money and take more control by bringing the entire function in-house.  Agencies typically ask because they see client dollars […] read more

  • Mike Sweeney | June 30, 2008

    Website Copy – Why Lorem Ipsum Turns into a 3-Month Delay

    Raise your hand if your website redesign or relaunch has been delayed due to website copy modifications, or specifically the idea that 2-3 members of your senior management team need to review site copy before it goes live. Based on experience, I am certain there are a bunch of you with your hands raised.  4 […] read more

  • Mike Sweeney | June 4, 2008

    My New Site is Almost Ready – What About SEO?

    We hear this all too often from companies.  They’ve engaged a web design/development firm to build a shiny new website, complete with all kinds of spectacular functionality, and yet the concept of search engine optimization (SEO) isn’t addressed until the site is in some type of beta phase, ready to launch. While the recommendation is always […] read more

  • Mike Sweeney | May 13, 2008

    Local Search – What’s up Doc?

    We all know that doctors don’t always have the time, knowledge or resources to market their practices.  That being said, there is one cheap, efficient, fast method that doctors can use to drive new patients, and retain current patients – local search listings. For the sake of this exercise, we’ll use this new search engine […] read more