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Yvonne Lyons
Right Source
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5 Reasons to Make Direct Mail a Content Marketing Tactic

Yvonne Lyons | March 25, 2016

Direct Mail Lives: 5 Reasons to Make It a Content Marketing Tactic

Should you factor direct mail into your content marketing tactics for this year? 5 reasons why it can make a difference. read more

Choosing the Right Distribution Channels

Right Source | March 18, 2016

Broadcast News: Choosing the Right Content Distribution Channels

The content distribution landscape has changed immensely, but some rules still hold true. The questions you need to ask to plan your distribution effort. read more

Laying the Groundwork_How to Build an Editorial Calendar

Right Source | March 3, 2016

Laying the Groundwork: How to Build an Editorial Calendar

Failure to adhere to an editorial calendar is one of the most common reasons content marketing efforts fail. Here’s how to create one that you can follow. read more

Assessing the Health of Your Marketing Content Portfolio

Right Source | February 11, 2016

Taking Stock and Appraising Worth: Assessing the Health of Your Marketing Content Portfolio

Why do you need a content audit and a content inventory? How are they different? Defining the terms and their respective necessity. read more

Rules of Engagement_Creating Content For Millennials

Right Source | February 4, 2016

Rules of Engagement: Creating Content For Millennials

Millennials have buying power and make B2B decisions. How can you capture this audience’s attention? Tactics for developing engaging content. read more

From Zero to Content Marketing Plan in 6 Weeks

Yvonne Lyons | January 29, 2016

From Zero to Content Marketing Plan in 6 Weeks

Late getting started on that content marketing plan? There’s still time. Week-by-week instructions for getting the plan completed before Q2. read more

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