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Yvonne Lyons
Right Source
Mike Sweeney
Madyson Watts
Desiree Buitenbos
Alecia Farley
Ali Amoroso

Yvonne Lyons | August 2, 2022

Health Tech Marketing to Millennials: Revise Your Approach

The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more

Right Source | July 21, 2022

In the News: Addressing Workforce Struggles

The COVID-19 pandemic spurred a new era of transformation and uncertainty in the healthcare industry, and it doesn’t seem to be slowing anytime soon. Healthcare organizations continue to face new challenges – ranging from ongoing labor shortages to a recent downturn in digital health funding – as we move into the second half of 2022. Now, […] read more

Nurse smiling and looking at elderly patient in hospital

Case Study

ChenMed

Learn how Right Source approached content marketing for Chenmed, helping the company improve their brand awareness and meet their ambitious recruiting goals. read more

Right Source | July 14, 2022

How Buyer Personas Drive Success in Health Tech Marketing

In B2B content marketing, especially in health tech, buyer personas really matter. If you don’t know who you’re selling to, what problems you’re solving for them, or where they are in their buyer’s journey, all your hard work creating and distributing marketing content could be wasted. Your prospects are human beings, whose needs, preferences, and […] read more

Illustration of different persona profiles

Checklist

The Health Tech Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects

How much do you know about the healthcare decision-makers you need to reach, educate, and convince to buy? As the health tech market quickly evolves are you keeping track of their changing perspectives, needs, and expectations? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas […] read more

Right Source | June 24, 2022

In the News: Consumer Experience in Healthcare

What does the future of healthcare look like? It’s a question that’s tossed around a lot – and for good reason as no one can quite predict what’s next after the disruption of the past two years. What we do know is that the healthcare industry continues to be flooded with innovative market entrants, and […] read more

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