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Yvonne Lyons
Right Source
Mike Sweeney
Madyson Watts
Desiree Buitenbos
Alecia Farley
Ali Amoroso

Mike Sweeney | July 9, 2009

Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever

Rightsourcing your marketing is more important now than ever before. Discover the meaning of rightsourcing and the unique benefits. read more

Right Source | June 30, 2009

The Obvious Yet Underused Way to Build an SEO Program

A Simple Strategy for Building Your Search Engine Optimization SEO Program read more

Mike Sweeney | June 25, 2009

If Content is King, Why is Writing Undervalued?

If content is king, then what is the king’s most important weapon? Another easy answer. Writing. And it’s not even close. Writing is one of the most undervalued pieces of the marketing puzzle. Let’s do a quick review of some marketing vehicles and how poor writing impacts each: Press Release: Don’t even write it if […] read more

Right Source | June 18, 2009

Social Media: Justify Your Love With the Right ROI Approach

Social Media: Justify Your Love With the Right ROI Approach read more

Mike Sweeney | June 10, 2009

Five Ways Professional Services Firms Can Use Twitter

In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our office, including myself, understands Twitter. Can a professional services firm like ours use Twitter effectively, and what are the benefits? First of all, the answer […] read more

Right Source | June 4, 2009

Why Do So Many Companies Struggle to Track ROI and Qualify Leads?

While the headline of this recent B to B Magazine article didn’t surprise me, the candidness behind the underlying metrics did: Study: Small companies can’t track campaign ROI, fail to qualify leads While I won’t reprint the full article, here two key pieces struck me: Nearly 63% of small-business marketers say they can’t track the […] read more

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