Marketing Trenches Blog

Category – Social Media

  • Mike Sweeney | December 28, 2012

    Read These 10 Marketing Trenches Blog Posts Before 2013

    Based on metrics like pageviews, time on page, social media sharing, and audience engagement, the Right Source Marketing team compiled your favorite Marketing Trenches blog posts from 2012. These are the posts—published in the last 12 months—that made you laugh, cringe, scream, scratch your head, and even pick up the phone and call the author. […] read more

  • Will Davis | October 25, 2012

    The All-Encompassing Nature of Content Marketing

    Last week, I was fortunate enough to attend the Mid-Atlantic Marketing Summit, and to participate in a panel on content marketing.  It was an excellent event – kudos to Capitol Communicator, Potomac Tech Wire, and everyone else that made it happen.  And a special thank you to the great people on our panel: Moderator Andy […] read more

  • Right Source | August 23, 2012

    How to Align the Right Social Media Networks with Your Unique Marketing Objectives

    Many clients come to us asking for the same social goals: more likes, more followers, more connections. At Right Source Marketing, we try to get behind these blanket statements to the real meat of the requests. Why do you want more likes? Are you trying to convert “likes” into customers? How will we measure those […] read more

  • Right Source | April 24, 2012

    Who Needs Feminism: A Social Media Strategy Case Study

    I’ve been keeping a marketing strategist’s eye on a recent campaign, Who Needs Feminism, which was staged by a class of students from Duke University (my alma mater!). Inspired by a class discussion in their “Women in the Public Sphere” course, these students launched a campaign to battle the stigma around the word “feminism.” Marketers […] read more

  • Right Source | March 27, 2012

    How to Use LinkedIn Powerfully: 10 Tips to Know

    LinkedIn is a powerful tool for making business connections—but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn.  This was true for me—I recently attended a seminar on LinkedIn by Colleen McKenna, and learned a few ways to kick my LinkedIn […] read more

  • Right Source | March 13, 2012

    5 Stupid Things Smart Marketers Do

    Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. There are simple things that many smart marketers do that make me grind my teeth on a daily basis. Some of these things are specific to a channel, but some are just general […] read more