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Yvonne Lyons
Right Source
Mike Sweeney
Madyson Watts
Desiree Buitenbos
Alecia Farley
Ali Amoroso

Mike Sweeney | May 23, 2012

What the 99th Percentile Marketers Know That You Don’t

CEOs often accept mediocre marketing because they’re not sure a 99th percentile marketing strategy can be achieved. read more

Right Source | May 17, 2012

Groupon, Living Social, Google Offers: Should You or Shouldn’t You?

A look at the good and bad of running promotional offers to help determine if discounting products or services is in line with your overall marketing strategy. read more

Right Source | May 16, 2012

Why Your Message is More Important Now Than Ever

All too often the messaging guide is now neglected, but in the era where content is king you need a consistent set of key points where all language flows from. read more

Right Source | May 11, 2012

How to Turn Attending Events into Awesome Content Marketing

Tips for creating quick and easy content around an event by planning ahead and coordinating with team members who stayed behind to help make it happen. read more

Alecia Farley | May 8, 2012

Launching a Website: 5 Commonly Overlooked Items

There's a lot to consider when building a new website or updating your current one, but you don’t want to overlook these 5 items as you embark on the process. read more

Right Source | April 24, 2012

Who Needs Feminism: A Social Media Strategy Case Study

What marketers can learn from the Who Needs Feminism campaign, which never could have been this successful with the technology available a decade ago. read more

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