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Yvonne Lyons
Right Source
Mike Sweeney
Madyson Watts
Desiree Buitenbos
Alecia Farley
Ali Amoroso

Right Source | March 1, 2011

Measuring Marketing: The Importance of “The Look”

Why sometimes having "the look," or the right optics, can be worth a lot more than you can prove. A lesson from horseback riding about marketing. read more

Right Source | February 25, 2011

Everyone Has A Plan Until They Get Punched in the Mouth

Strategic planning isn't a one-time project, it involves constantly testing, evaluating and adjusting the strategy as market situations change. read more

Right Source | February 22, 2011

How NOT to Write Web Copy: 5 Pet Peeves

5 mistakes to avoid when you write web copy, and why strong writing can make or break your marketing efforts. read more

Mike Sweeney | February 17, 2011

The CEO Perspective on Marketing: 5 Key Takeaways from 5 CEOs

What CEOs care about when they enter a conversation with expert marketers, and what marketers can do to excel in conversations with CEOs. read more

Right Source | February 16, 2011

What Angry Birds Taught Me About Social Media

How an obsession with Angry Birds can teach you about social media, business, and life. That is, if you can every stop playing. read more

Right Source | February 9, 2011

Why Designers Need Smart Marketers to Build Websites

Underneath the facade there are critical pieces of a website. Web designers need smart marketers who understand the strategic plan and how the pieces fit together. read more

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