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How much do you know about the healthcare decision-makers you need to reach, educate, and convince to buy? As the health tech market quickly evolves are you keeping track of their changing perspectives, needs, and expectations? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas […] read more
What does the future of healthcare look like? It’s a question that’s tossed around a lot – and for good reason as no one can quite predict what’s next after the disruption of the past two years. What we do know is that the healthcare industry continues to be flooded with innovative market entrants, and […] read more
When healthcare organizations seek help achieving their marketing goals, they often encounter a dizzying array of options, presented by a wide variety of marketing agencies, all claiming to be just the right fit. Of course, one way to narrow the field is to require deep experience in healthcare. Another is to focus on those agencies […] read more
Top healthcare organizations know that recruiting and retaining patients requires marketing that sets you apart from the competition. Follow these 3 steps to create killer healthcare content. read more
80% of internet users have searched for a health-related topic online. Heres how to break through the noise with quality healthcare campaigns. read more
Drive growth and increase patient satisfaction with a telemedicine content marketing plan. Learn why healthcare marketers should address telehealth now. read more