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Mike Sweeney | October 7, 2009

When and How To Audit Your Interactive Marketing Strategy

Learn how to build your interactive marketing strategy by conducting an interactive marketing audit. read more

Mike Sweeney | September 30, 2009

Lead Nurturing: A Phone Call Isn’t Your Only Weapon

Outlines a 4-step process for building your lead nurturing plan and associated tactics. read more

Right Source | September 21, 2009

Redesigning Your Website? Ask the Right Questions and Get the Right People On Board

Seth Godin talks about Things to Ask Before You Redo Your Website. While it's a great post, you need the right people in place to help answer these questions. read more

Mike Sweeney | September 15, 2009

Your IT Guy Should Not Be Your Chief Marketing Officer

While IT is a critical component of organization's marketing plan, the IT department should remain a contributor and not a decision maker when it comes to marketing decisions. read more

Right Source | September 11, 2009

Content May be King, But Don’t Forget the Tone

Just as important as having the right content and writing well is having the right tone. Here are keys to make sure your approach is consistent. read more

Mike Sweeney | September 8, 2009

Fall Cleaning: Clean Up Your Online Brand

Learn how to repair your online brand and fix some of the errors that may be causing negative perception of your brand. read more

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