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Yvonne Lyons
Right Source
Mike Sweeney
Desiree Buitenbos
Alecia Farley

Right Source | February 6, 2014

Use Jargon to Educate, Not Obfuscate

No one likes to wade through jargon-laden content, but when used judiciously, jargon can serve a real purpose in content marketing. read more

How to Distinguish the Journalist from the Content Marketing Writer

Yvonne Lyons | January 23, 2014

How to Distinguish the Journalist from the Content Marketing Writer

Does a journalist always make a good content marketing writer? Not always. Necessary traits for the exceptional content marketing writer. read more

Yvonne Lyons | January 16, 2014

10 Ways to Generate New Content Ideas

How do you generate content ideas when the well has gone dry? Use these 10 tips to keep ideas flowing and your editorial calendar full. read more

Yvonne Lyons | January 9, 2014

Be a Better Content Marketer in 2014: 10 Resolutions

Do a better job with your content marketing in 2014. Here are 10 resolutions that will make you a better content marketer and drive success in the new year. read more

Right Source | December 19, 2013

Content and Social Media: The Peanut Butter and Jelly of Marketing

If your marketing strategy includes social media, then it should also include a social media strategy. Get 6 tips for creating a winning strategy. read more

Mike Sweeney | December 13, 2013

How to Outsmart 90% of Marketing Job Seekers

If you are a millennial trying to get a job in marketing today, you’re not alone. But to get noticed, pay attention to the details and follow this advice. read more

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