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Research shows businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Avoid three common traps to ensure you see value from your marketing automation investment. read more
In a sea of content clutter, weak content will kill your brand. Focus on quality, not just quantity, to make your content marketing investment worthwhile. read more
Preparing a content marketing plan can be a daunting task. Overcoming planner’s block and identifying the right place to start is critical. Follow these few steps to get your ideas flowing. read more
Right Source Marketing wraps up the year with the top 10 Marketing Trenches blog posts of 2012, plus top blog picks from previous years. read more
It can be difficult to find the right person to lead your company's content marketing - looking for a few key characteristics can help optimize your success. read more
For marketers, measurement a requirement. The C-Suite is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. read more