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  • Right Source | September 7, 2011

    How Writing Better Emails Makes You a Better Content Marketer

    Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week.... read more

  • Right Source | July 20, 2011

    Writing for the Web: Basics You Should Know

    Most website design and redesign projects focus on technology and aesthetics to the detriment of an extremely important element: written content. Depending on the website, written content can be more or less prominent, but concise and catchy... read more

  • How Long Should a Blog Post Be? It Depends.
    Right Source | July 2, 2015

    How Long Should a Blog Post Be? It Depends.

    A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management... read more

  • Yvonne Lyons | November 28, 2018

    3 Business Reasons Your Subject Matter Experts Shouldn’t Write Content

    Subject matter experts (SME) are important to create high-quality marketing content. Their expertise, opinions, and perspective on complicated subjects allows your company to stand out as a thought leader in your industry. You need them to... read more

  • Right Source | March 16, 2011

    6 Fixes for Writer’s Block, Even if You’re Not a Writer

    Whether or not you call yourself a writer, you’ve probably experienced writer’s block. It can attack at any time: when you’re writing a 500 page novel, a blog post, an email to a client, or even a tweet. You know how it feels: you... read more

  • Yvonne Lyons | January 4, 2018

    How to Become a Better Writer: 10 Tips

    Dear marketer, this post is for you. I bet you have to write as part of your job. Maybe in college you figured a marketing job was not the same as a writing job. But then you learned, like we all did, that conveying ideas to your audience in a way... read more