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Yvonne Lyons
Right Source
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Yvonne Lyons | May 2, 2014

Why You Need an Editorial Meeting for Your Content

You work hard to create a content marketing plan. Use an editorial meeting to keep your content flowing, team motivated, and timeline on track. read more

How to Proofread Typos Out of Your Content: 8 Tips

Yvonne Lyons | April 10, 2014

How to Proofread Typos Out of Your Content: 8 Tips

Typos can ruin remarkable content. But mistakes are easy to miss even if you proofread. Use these 8 proofreading tips to make your content error free. read more

The Content Creator’s Guide to Repairing Troubled Copy

Yvonne Lyons | March 27, 2014

The Content Creator’s Guide to Repairing Troubled Copy

What is a content creator to do with copy that someone doesn’t like but doesn’t really know why? Tips for getting that content right when you revise. read more

Yvonne Lyons | March 14, 2014

How to Use Ideas, Messages and Themes to Build Your Content Strategy

A documented content strategy includes a focus on ideas, messaging and themes from which you grow content ideas to last all year. Learn how to get started. read more

No Time and No Help? How to Get Your Content Done

Yvonne Lyons | March 6, 2014

No Time and No Help? How to Get Your Content Done

How do you find the time and the volunteers to help you create the content you need? Keep your content marketing effort moving with these tips. read more

How to Distinguish the Journalist from the Content Marketing Writer

Yvonne Lyons | January 23, 2014

How to Distinguish the Journalist from the Content Marketing Writer

Does a journalist always make a good content marketing writer? Not always. Necessary traits for the exceptional content marketing writer. read more

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