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4 Things I Saw Content Marketers Do This Week — That You Shouldn’t

Yvonne Lyons | September 16, 2016

4 Things I Saw Content Marketers Do This Week — That You Shouldn’t

Content marketers often imitate what they see. Here are four things you should not copy if you want to build a winning content marketing strategy. read more

Yvonne Lyons | May 31, 2016

When Old School Is Out-of-the-Box: Print Magazines as Content Marketing

In today’s crowded content marketplace, it’s tough to stand out. Should a print magazine be part of your content marketing strategy? Here’s how to decide. read more

5 Reasons to Make Direct Mail a Content Marketing Tactic

Yvonne Lyons | March 25, 2016

Direct Mail Lives: 5 Reasons to Make It a Content Marketing Tactic

Should you factor direct mail into your content marketing tactics for this year? 5 reasons why it can make a difference. read more

From Zero to Content Marketing Plan in 6 Weeks

Yvonne Lyons | January 29, 2016

From Zero to Content Marketing Plan in 6 Weeks

Late getting started on that content marketing plan? There’s still time. Week-by-week instructions for getting the plan completed before Q2. read more

Webinar, Blog Post, or eBook_Choosing Content Types

Yvonne Lyons | January 8, 2016

Webinars, Blog Posts, and eBooks, Oh My! Choosing Content Types

How to decide what content types to include as you create your content marketing strategy for 2016. read more

Yvonne Lyons | December 17, 2015

Content Marketing Lessons From Rudolph the Red-Nosed Reindeer

Rudolph the Red-Nosed Reindeer sheds light on why your 2015 content marketing efforts may have missed the mark and how to guide them to success in 2016. read more

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