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Arbitrary Deadlines_That's How the Content Crumbles

Yvonne Lyons | November 19, 2015

Arbitrary Deadlines? That’s the Way the Content Crumbles

Meeting deadlines can be tough. But when they become impossible, things need to change or your content efforts will fail. Tips for getting deadlines right. read more

Hold ‘Em or Fold ‘Em_When to Call Copy Finished

Yvonne Lyons | October 29, 2015

Hold ‘Em or Fold ‘Em? When to Call Copy “Finished”

Like any creative process, it’s hard to know when your copywriting is finished. Here are some tips to help identify the finish line. read more

Back-to-School Tips to Jumpstart Your Content Marketing

Yvonne Lyons | September 11, 2015

Back-to-School Tips to Jump-start Your Content Marketing

Use back-to-school time to jumpstart your content marketing. 8 tips from school days that can get your efforts back on track for the balance of the year. read more

5 Reasons We Think Hiring for Attitude Will Grow Our Company

Yvonne Lyons | September 3, 2015

5 Reasons We Think Hiring for Attitude Will Grow Our Company

Do you think the best candidates have years of experience? Here are 5 reasons why it makes sense to hire for attitude and aptitude rather than experience. read more

Yvonne Lyons | June 19, 2015

9 Ways to Spice Up Your Boring Blog

Has your blog become stale? Keep your readers engaged with these 9 tips for creating fresh, interesting content. read more

Stop Listening to This Bullsht About Content

Yvonne Lyons | June 5, 2015

Stop Listening to This Bullsh*t About Content

Six things I came across this week in the world of content marketing that were bullsh*t. Tips on freelancers, PR with content marketing, and more. read more

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