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Mike Sweeney | March 30, 2023
Why the Era of Buyer Enablement Means Content is Your Best Salesperson
As it relates to B2B products and services, the buying process and individual buyer behavior have changed dramatically over the past couple of decades. Handshake deals with your golfing buddy have been replaced by buying committees spanning multiple business functions. Multi-million dollar, buy-it-all-now deals have been replaced by pilot projects and “try before you buy” […] read more
- Mike Sweeney | May 2, 2022
6 Innovative Healthcare Campaigns You’ll Wish You Thought Of
80% of internet users have searched for a health-related topic online. Heres how to break through the noise with quality healthcare campaigns. read more
- Mike Sweeney | January 19, 2022
Paid Media: Content Marketing’s Answer to Faster Learning (and Results)
Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more
- Mike Sweeney | October 20, 2021
It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
- Mike Sweeney | August 27, 2021
Your Product Marketing Isn’t Cutting It. You Need Content Marketing.
The use of technology continues to revolutionize the healthcare industry at breakneck speed. But as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — centered around an old school, product marketing focus — trails their peers in other technology sectors by years. To be clear, there’s nothing […] read more
- Mike Sweeney | May 25, 2021
$500k in Revenue From a Single Blog Post Is Possible – Here’s How
Doubting the ROI of content marketing? Let us show you how one well-written blog post brought in $500,000 of business. And learn how you can do it too. read more
