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As it relates to B2B products and services, the buying process and individual buyer behavior have changed dramatically over the past couple of decades. Handshake deals with your golfing buddy have been replaced by buying committees spanning multiple business functions. Multi-million dollar, buy-it-all-now deals have been replaced by pilot projects and “try before you buy” […] read more
80% of internet users have searched for a health-related topic online. Heres how to break through the noise with quality healthcare campaigns. read more
Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
The use of technology continues to revolutionize the healthcare industry at breakneck speed. But as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — centered around an old school, product marketing focus — trails their peers in other technology sectors by years. To be clear, there’s nothing […] read more
Doubting the ROI of content marketing? Let us show you how one well-written blog post brought in $500,000 of business. And learn how you can do it too. read more