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Healthcare Marketing Insights

Mike Sweeney | December 15, 2011

Six things to look out for when deciding whether or not to hire a strategic marketing firm. read more

Mike Sweeney | September 22, 2011

Mike Sweeney explains why you don’t have to be a Fortune 500 company to implement an effective content distribution strategy. read more

Mike Sweeney | August 23, 2011

Explore the 5 roles salespeople can play in any content marketing effort - strategist, brainstormer, writer, distributor and evangelist. read more

Mike Sweeney | July 26, 2011

Explains the impact of content marketing programs on salespeople and sales executives. read more

Mike Sweeney | July 17, 2011

Advises startups to finalize messaging as quickly as possible and focus resources on the execution of the marketing strategy. read more

Mike Sweeney | July 11, 2011

Rules for what to do before, during and after a kickoff meeting to ensure the start of a successful content marketing program. read more