Healthcare Marketing Insights

Mike Sweeney | September 22, 2011

Mike Sweeney explains why you don’t have to be a Fortune 500 company to implement an effective content distribution strategy. read more

Mike Sweeney | August 23, 2011

Explore the 5 roles salespeople can play in any content marketing effort - strategist, brainstormer, writer, distributor and evangelist. read more

Mike Sweeney | July 26, 2011

Explains the impact of content marketing programs on salespeople and sales executives. read more

Mike Sweeney | July 17, 2011

Advises startups to finalize messaging as quickly as possible and focus resources on the execution of the marketing strategy. read more

Mike Sweeney | July 11, 2011

Rules for what to do before, during and after a kickoff meeting to ensure the start of a successful content marketing program. read more

Mike Sweeney | June 29, 2011

Finding reliable marketing employees, consultants and firms is not easy, but if you avoid these 5 pitfalls you'll be on the right path. read more