Healthcare Marketing Insights

Mike Sweeney | March 3, 2011

Success in social media marketing takes time and skill: what qualities should you look for in a social media manager? read more

Mike Sweeney | February 17, 2011

What CEOs care about when they enter a conversation with expert marketers, and what marketers can do to excel in conversations with CEOs. read more

Mike Sweeney | January 5, 2011

Encourages organizations to focus on more meaningful metrics than volume of friends or followers as the barometer for social media success. read more

Mike Sweeney | November 11, 2010

Reviews the 5 essential questions involved in any marketing audit, marketing evaluation or marketing assessment. read more

Mike Sweeney | October 7, 2010

Customer acquisition is a critical piece of your marketing puzzle, but only if you actually spend time and money to keep those customers. read more

Mike Sweeney | October 1, 2010

Makes a connection between the impatience associated with big-time college athletics and marketing and business turnaround stories. read more