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Yvonne Lyons
Right Source
Mike Sweeney
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Mike Sweeney | October 1, 2010

Marketing & College Football: Look Elsewhere for Instant Gratification

Makes a connection between the impatience associated with big-time college athletics and marketing and business turnaround stories. read more

Mike Sweeney | September 21, 2010

Should Your Marketing Firm Handle Your Tax Returns?

Commentary and advice for small business owners on choosing the right type of people or companies to execute a small business marketing strategy. read more

Mike Sweeney | September 9, 2010

Why You’re Afraid of Content Marketing

Encourages executives to allocate budget towards content marketing, and explains why some companies are afraid of content marketing. read more

Mike Sweeney | August 10, 2010

Dealing with Workplace Interruptions

Introduces Jason Fried's video in which he discusses unnecessary workplace interruptions such as face to face meetings, email, and smartphone usage. read more

Mike Sweeney | August 5, 2010

Market Research Without an Action Plan = Worthless Market Research

Explains that market research - in the form of user testing, keyword research or consumer surveys - is only as good as the plan to use it in business planning. read more

Mike Sweeney | July 14, 2010

This is Why You Pay Your Marketing Leadership the Big Bucks

Outlines the reasons why your marketing leadership and executives still represent your best (and first) investment in order to address significant market opportunities. read more

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