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Makes a connection between the impatience associated with big-time college athletics and marketing and business turnaround stories. read more
Commentary and advice for small business owners on choosing the right type of people or companies to execute a small business marketing strategy. read more
Encourages executives to allocate budget towards content marketing, and explains why some companies are afraid of content marketing. read more
Introduces Jason Fried's video in which he discusses unnecessary workplace interruptions such as face to face meetings, email, and smartphone usage. read more
Explains that market research - in the form of user testing, keyword research or consumer surveys - is only as good as the plan to use it in business planning. read more
Outlines the reasons why your marketing leadership and executives still represent your best (and first) investment in order to address significant market opportunities. read more