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Mike Sweeney | February 25, 2010

Can Software Build Your Marketing Plan?

Software is a tool, not a marketing strategy. Differentiate your company by using the appropriate combination of marketing talent and software. read more

Mike Sweeney | February 17, 2010

Professional Services Firms: Me Too is not a Marketing Strategy

Describes how a professional services firm can differentiate its company and services by changing the "me too" mindset. read more

Mike Sweeney | February 10, 2010

What is Content Marketing and Why is it Hot?

Defines content marketing and explains why the content marketing technique has grown in popularity and effectiveness. read more

Mike Sweeney | February 2, 2010

You Don’t Need a Social Media Superhero

Dispels the notion that companies can hire social media superheroes without first addressing marketing strategy. read more

Mike Sweeney | January 28, 2010

How to Build an Interactive Marketing All-Star Team

Outlines the key roles involved in the formation of an interactive, digital or internet marketing team. read more

Mike Sweeney | January 19, 2010

Avoid the 7 Common Software Marketing Mistakes

Outlines 7 mistakes software companies make in marketing their products, and offers some advice on fixing these errors. read more

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