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Debunks the rules of Twitter as put forth by many social media professionals, and offers up one rule to build your Twitter strategy around. read more
Describes the importance of messaging to a lead generation program, and offers simple tips on addressing messaging. read more
Many marketers are making predictions for 2010. Marketing Trenches comments on the predictions of Seth Godin, Rand Fishkin, Steve Woods, and eMarketer. read more
Explore the differences between advertisers and marketers. read more
5 tips that will help you begin building your 2010 interactive marketing plan. read more
Describes which B2B lead generation metrics are important, and how to build a B2B lead generation financial model. read more