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Mike Sweeney | January 7, 2010

The Only Rule of Twitter: Be True To Yourself

Debunks the rules of Twitter as put forth by many social media professionals, and offers up one rule to build your Twitter strategy around. read more

Mike Sweeney | January 4, 2010

B2B Lead Generation Step #4: Revisit, Refine & Simplify Your Core Message

Describes the importance of messaging to a lead generation program, and offers simple tips on addressing messaging. read more

Mike Sweeney | December 17, 2009

Prediction: Marketers Will Publish Lots of Lists in 2010

Many marketers are making predictions for 2010. Marketing Trenches comments on the predictions of Seth Godin, Rand Fishkin, Steve Woods, and eMarketer. read more

Mike Sweeney | December 4, 2009

Are You an Advertiser or a Marketer?

Explore the differences between advertisers and marketers. read more

Mike Sweeney | November 18, 2009

5 Simple Tips for 2010 Marketing Planning

5 tips that will help you begin building your 2010 interactive marketing plan. read more

Mike Sweeney | November 5, 2009

B2B Lead Generation Step #3: Identify the Metrics that Matter

Describes which B2B lead generation metrics are important, and how to build a B2B lead generation financial model. read more

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