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Yvonne Lyons
Right Source
Mike Sweeney
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Alecia Farley

Mike Sweeney | April 26, 2021

Beware the Limitations of Data-Driven Marketing

Data-driven marketing is powerful, but you can’t rely solely on numbers. Learn how your expert guidance should further guide business decisions. read more

Mike Sweeney | March 29, 2021

7 Signs Your B2B Content Marketing Partner is the Real Deal

The best B2B content marketing agencies exhibit these pivotal qualities. Assess your firm’s strongest potential partners — now — to avoid a costly mistake. read more

Mike Sweeney | July 31, 2020

Selecting a Content Marketing Agency? Full-Service Firms Need Not Apply

Content marketing increasingly drives B2B marketing strategy. Learn the pitfalls to avoid and questions to ask to make sure you pick the right partner. read more

Mike Sweeney | May 28, 2020

Nearly Two-Thirds of B2B Companies Outsource Marketing — Here’s Why

Business goals and marketing trends are driving demand for outsourced marketing. As more marketing resources become available, learn how you should choose. read more

Content Marketing Was Already the Answer

Mike Sweeney | May 7, 2020

The Coronavirus Fallacy: Content Marketing Was Already the Answer

Learn why some B2B content marketing plans have thrived during the days of COVID-19. read more

Mike Sweeney | June 6, 2019

Should You Stop Creating Content?

There’s a metric ass ton of content out there making the marketer’s life hell. Here’s how it happened and how to get value from all that stuff you created. read more

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