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Describes which B2B lead generation metrics are important, and how to build a B2B lead generation financial model. read more
This article discusses the need for marketing executives to establish stakeholder relationships when creating a lead generation program. read more
The first in a series of tips designed to help you create and execute your B2B lead generation program. read more
Learn how to build your interactive marketing strategy by conducting an interactive marketing audit. read more
Outlines a 4-step process for building your lead nurturing plan and associated tactics. read more
While IT is a critical component of organization's marketing plan, the IT department should remain a contributor and not a decision maker when it comes to marketing decisions. read more