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Mike Sweeney | October 22, 2009

B2B Lead Generation Step #2: Build a Strong Roster of Stakeholders

This article discusses the need for marketing executives to establish stakeholder relationships when creating a lead generation program. read more

Mike Sweeney | October 16, 2009

B2B Lead Generation Step #1: Start With the Right Mindset

The first in a series of tips designed to help you create and execute your B2B lead generation program. read more

Mike Sweeney | October 7, 2009

When and How To Audit Your Interactive Marketing Strategy

Learn how to build your interactive marketing strategy by conducting an interactive marketing audit. read more

Mike Sweeney | September 30, 2009

Lead Nurturing: A Phone Call Isn’t Your Only Weapon

Outlines a 4-step process for building your lead nurturing plan and associated tactics. read more

Mike Sweeney | September 15, 2009

Your IT Guy Should Not Be Your Chief Marketing Officer

While IT is a critical component of organization's marketing plan, the IT department should remain a contributor and not a decision maker when it comes to marketing decisions. read more

Mike Sweeney | September 8, 2009

Fall Cleaning: Clean Up Your Online Brand

Learn how to repair your online brand and fix some of the errors that may be causing negative perception of your brand. read more

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