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Mike Sweeney | December 6, 2018

Don’t Let the Social Media Tail Wag the Content Marketing Dog

Building a content strategy is the critical first step in your social media marketing plan. Don't let the social media tail wag the content marketing dog. read more

Mike Sweeney | October 25, 2018

The Business Case for Centralizing Your Content Marketing Program

Centralizing your content marketing program could be the difference between success and failure — here’s why. read more

5 Interview Questions for Content Marketing Candidates

Mike Sweeney | May 14, 2018

Answer These 5 Questions to Ace Your Content Marketing Interview

So you want to be a content marketer? If you’re job searching now, be ready to answer these five content marketing interview questions. read more

Mike Sweeney | January 11, 2018

Trash the Elevator Pitch: Finding Your Unique Company Story

Your unique company story should roll right off your tongue. If it doesn’t, you’ve got some work to do. Here’s how to get started. read more

Want a Successful Marketing Team? Hire These 7 Types of People

Mike Sweeney | May 4, 2017

Want a Successful Marketing Team? Hire These 7 Types of People

To be successful, a marketing team must include a variety of people. As you build your team, make sure to look for these 7 types of people. read more

Why Customer Insights Will Improve Your Strategic Marketing Plan

Mike Sweeney | March 24, 2017

Why Customer Insights Will Improve Your Strategic Marketing Plan

Interviewing your clients and gaining customer insights can help you take your strategic marketing plan to the next level. Here’s why. read more

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