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Yvonne Lyons
Right Source
Mike Sweeney
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Mike Sweeney | November 7, 2013

How to Build an Effective Content Marketing Plan

Creating a content marketing plan can make the difference between effective and ineffective content marketing for 2014. Find out what should be in your plan. read more

Mike Sweeney | October 17, 2013

Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

How do you get started with your B2B marketing plan? Address these 5 critical questions to build a solid foundation for your 2014 plan. read more

Blackboard with marketing terms and the word "budget" written on it

Mike Sweeney | September 12, 2013

Building a Content Marketing Budget: 5 Tips

Building and justifying a content marketing budget is not a cut-and-dried process. Explore these 5 tips as you begin your content marketing budgeting. read more

Mike Sweeney | July 18, 2013

5 Types of Content That Deserve More Attention

A complete content marketing strategy addresses every nook and cranny – don’t ignore these five pieces of content. read more

Mike Sweeney | June 20, 2013

How Good Are Your Blog Posts? 10 Tips for Making Them Remarkable

10 tips for how to create a remarkable blog post, each and every time. read more

Mike Sweeney | May 16, 2013

Don’t Buy Content Marketing from a Content Marketing Shop

Five tips for avoiding bad content marketing firms and finding the right fit for you and your business. read more

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