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Mike Sweeney | April 25, 2013

The 7 Key Skills for the Modern Marketer

How can you remain a modern marketer in an ever-changing environment? Develop these seven key skills to help you stay fresh and relevant. read more

Mike Sweeney | April 10, 2013

Two Birds, One Stone: Using Social Media to Build Professional and Company Brands

Building your professional brand is crucial, but sharing your company’s content can help push your presence to the next level. read more

Mike Sweeney | March 28, 2013

Outsourcing Your Content Marketing: Homework Required

Hiring an outside firm to handle your content marketing is a critical decision – one that can have a big impact on company growth. Considering these five tips can help you make your choice. read more

Mike Sweeney | March 5, 2013

Insourcing Your Content Marketing: Should You Take on the Challenge?

Should you insource your content marketing efforts? The answer is...it depends. Learn about seven challenges associated with insourcing your content marketing. read more

Mike Sweeney | January 22, 2013

Quality over Quantity: Why Weak Content is Killing Your Brand

In a sea of content clutter, weak content will kill your brand. Focus on quality, not just quantity, to make your content marketing investment worthwhile. read more

Mike Sweeney | January 10, 2013

Overcoming Planner’s Block: The Content Marketer’s Edition

Preparing a content marketing plan can be a daunting task. Overcoming planner’s block and identifying the right place to start is critical. Follow these few steps to get your ideas flowing. read more

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