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Will Marshall | June 2, 2022How to Vet a Healthcare Content Marketing Agency: 7 Key Questions to Ask
When healthcare organizations seek help achieving their marketing goals, they often encounter a dizzying array of options, presented by a wide variety of marketing agencies, all claiming to be just the right fit. Of course, one way to narrow the field is to require deep experience in healthcare. Another is to focus on those agencies […] read more
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Will Marshall | April 28, 202210 Steps to Your Best Healthcare Content Marketing Plan
To stand out in today’s crowded marketplace, your organization needs a documented healthcare content strategy. According to the Content Marketing Institute, while 73 percent of technology marketers say they have a content strategy, only 40 percent have actually documented it. Of course, creating a solid healthcare content marketing plan can be intimidating because it requires a […] read more
