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Resource: Case Study

Mid-Atlantic Permanente Medical Group

Case Study


MAPMG Case Study CoverThe Mid-Atlantic Permanente Medical Group (MAPMG) is the nation’s leading group of doctors. Its more than 1,700 physicians provide care exclusively for the more than 800,000 Kaiser Permanente members in the Mid-Atlantic region.

Learn how Right Source developed a strategy and plan for creating and distributing health education content that kept its community informed while also showing the expertise and clinical excellence provided by its physicians.

See how Right Source:

  • Developed an engaged audience on social platforms, including more than 18 million impressions and 16,000 Facebook followers in 10 months
  • Used paid media to broaden the reach and awareness of MAPMG’s physicians
  • Guided the creation of a new website, growing organic traffic to the site by more than 500% over a year
  • Created more than 100 90-second videos of physicians
  • Designed interactive and traditional content used in physical spaces, in traditional media advertising, and on digital media

Learn more about the Right Source and MAPMG partnership. Download the case study today.