As a marketer, you probably hear about marketing automation every day. Maybe you think it’s time to take the plunge, or perhaps you are getting pressure from on top to get moving.
Do you really know if marketing automation is right for your company and if you can make it work?
Our eBook will help you answer these 5 critical questions before you make the marketing automation decision:
- Do your leads need qualification or nurturing?
- Do you create content?
- Do you have the bandwidth to pull it off?
- Do you want to demonstrate marketing ROI?
- Is your leadership team on board?