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Resource: Podcasts & Videos

Podcast Episode 4: B2B Content Marketing – Man vs. Machine

The content marketing game isn’t what it used to be. These days, marketers need to appeal to both algorithms AND people. In the week’s episode Will Davis and Mike Sweeney chat with GoCanvas Vice President, App Store & Content, Michael Benedict about the evolution of content marketing, GoCanvas’ history of thriving in the SEO world, and how his marketing team learns what content is most valuable to their sales team.

Listen to Episode Four: Apple Podcasts | Spotify | Stitcher

ONNAMP Episode Four: B2B Content Marketing – Man vs. Machine