Two out of three B2B companies outsource at least some of their marketing. But how do you know if outsourcing specific marketing projects, initiatives, and positions is right for you? Watch as we discuss who outsourced marketing is right for, how to set your company up for a successful agency relationship, how outside writers can tackle even the most complex, niche topics, and more.
What Industries Are Too Complex to Outsource Marketing?
Think your B2B industry is too niche to ever employ marketers and content creators who aren’t ALSO subject matter experts? Find out why this common misconception holds companies back from producing high quality marketing content at scale.
What Drives 2 Out of 3 B2B Companies to Outsource Their Marketing
More than two-thirds of B2B companies now outsource some or all of their marketing. Find out what is driving this shift in how marketing teams are structured, and if an outsourced or hybrid model of marketing might be what you need to hit your goals.
Why Your Marketing Team Needs Specialists to Succeed Today
Marketing generalists still play a key role on your team, helping you fit the pieces of your strategy together. But today, B2B companies are waking up to the idea that they also need marketers with specialized expertise to help maximize their return — think marketing technology, data and analytics, and niche content development.
How to Start a New Marketing Agency Relationship Off Right
Are you still reeling from a messy marketing agency break up? Worried that you’ll never be able to trust again? Right Source Marketing CEO Mike Sweeney shares advice to start your next agency relationship out on the right foot by aligning goals and building a strong plan.
3 Types of Marketing Goals You Should Be Setting in 2019
Planning a year-long integrated marketing strategy can be tough, but we’ve got you covered. Start by setting these three types of marketing goals to set your team up for success this year.