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  • Beyond the Basics: 5 B2B Branding Elements You Might Be Overlooking
    Mike Sweeney | September 23, 2016

    Beyond the Basics: 5 B2B Branding Elements You Might Be Overlooking

    ...to MediaPost, in 2016, two out of three B2B marketers rank “generating high quality leads” as their biggest challenge and top priority for the year. Think you can generate more and more of these high quality leads without an effective brand strategy?... read more

  • What B2B Marketers Can Learn From Their B2C Friends
    Right Source | November 18, 2016

    What B2B Marketers Can Learn From Their B2C Friends

    ...r content marketing goals are related to lead generation, so perhaps you don’t see brand awareness as an area you have time to focus on, understand, or invest in.B2C marketers are focusing on their own audiences AND increasing their brand awareness at... read more

  • 5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan
    Mike Sweeney | December 4, 2014

    5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

    ...at the cold hard facts. According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content marketing strategy are more effective than those without one. As a matter of fact, of... read more

  • business meeting
    Right Source | November 8, 2023

    4 Standout B2B Case Studies to Elevate Your Marketing Efforts

    ...sales tool. Emulate the best with these examples, and watch your B2B content marketing efforts produce real ROI. Ready to take the next step in upping your B2B case study game? Download our definitive guide for healthtech companies who are ready to cr... read more

  • Mike Sweeney | October 24, 2014

    The 7 Flavors of Content Marketing: What’s Yours?

    ...now what to do with — due to your genius lead generation plan and meticulous execution, of course. What you don’t have, however, are enough competent sales people to stay on top of all of these leads. Enter content marketing. Chances are that if you h... read more

  • Automobile jumper cables
    Mike Sweeney | October 17, 2013

    Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

    ...k with are focused almost exclusively on lead generation, or ultimately, client acquisition. After all, if marketing isn’t driving new leads and clients, why make the investment? Here’s an idea: invest some of those marketing dollars into retaining yo... read more