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  • What B2B Marketers Can Learn From Their B2C Friends
    Right Source | November 18, 2016

    What B2B Marketers Can Learn From Their B2C Friends

    ...uild trust, and earn more business. Do they know you’re out there? Maybe most of your content marketing goals are related to lead generation, so perhaps you don’t see brand awareness as an area you have time to focus on, understand, or invest in.B2C... read more

  • 5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan
    Mike Sweeney | December 4, 2014

    5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

    ...about watching companies stumble in the absence of a plan, but instead, let’s look at the cold hard facts. According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content... read more

  • Automobile jumper cables
    Mike Sweeney | October 17, 2013

    Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

    ...ind more of them. What are you doing to keep your clients? Many of the clients I work with are focused almost exclusively on lead generation, or ultimately, client acquisition. After all, if marketing isn’t driving new leads and clients, why make... read more

  • Mike Sweeney | October 24, 2014

    The 7 Flavors of Content Marketing: What’s Yours?

    ...lead nurturer, you are the envy of fellow marketers. You have more leads than you know what to do with — due to your genius lead generation plan and meticulous execution, of course. What you don’t have, however, are enough competent sales people to... read more

  • Right Source | July 11, 2013

    Webinars and the Content Confidence Gap: An 8-Step Cure

    ...tion look disorganized and unprepared, and worse yet, appearing anything less than 100 percent familiar with your topic will lead your audience to question your credibility from the start. To avoid these issues, schedule a dry run (or two) in the... read more

  • Believe The Hype: Why Your Business Needs Marketing Automation
    Will Davis | June 25, 2014

    Believe the Hype: Why Your Business Needs Marketing Automation

    ...ead Scoring Rules is one of a number of quality lead scoring resources provided on its site, and downloading it will up your lead score for them too – how meta. Lead Nurturing Have you ever gone to a website, downloaded a guide, eBook, etc., and had... read more