Marketing Trenches Blog

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  • The Online Conversation | credit: Brian Solis
    Will Davis | April 29, 2010

    Content Marketing: Unlock The Power of Your Content as a Marketing Tool

    Recently, I was part of a group discussion focused around content marketing, and had the opportunity to walk the group through an overview of content marketing. One of the first things to cover was simple enough – and Mike had actually... read more

  • Print Magazines as Content Marketing
    Yvonne Lyons | May 31, 2016

    When Old School Is Out-of-the-Box: Print Magazines as Content Marketing

    Digital content is exploding on the Internet as companies embrace content marketing and seek to further their thought leadership. Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation,... read more

  • Shannon Walsh | August 21, 2018

    5 Critical Marketing Technology Mistakes to Avoid

    More leads. Higher conversion rates. More revenue. This battle cry is familiar to B2B organizations everywhere. Fortunately, the dedicated marketers and salespeople driving these ambitious goals today have sophisticated marketing technology to help... read more

  • Mike Sweeney | July 26, 2011

    The Salesperson’s Guide to Content Marketing: Part I

    In a content marketing kickoff meeting not long ago, I encountered something out of the ordinary. A salesperson – a senior, successful salesperson – not only attended, but participated heavily in both the operational and content brainstorming... read more

  • 7 Tips for Getting the Most Out of Marketing Reports
    Shannon Walsh | December 1, 2017

    7 Tips for Getting the Most Out of Marketing Reports

    Many company leaders are convinced that reporting on their company’s marketing efforts is impossible. Research shows that chief marketing officers across the board don’t know what metrics they should measure, and they’re not confident in their... read more

  • Will Davis | March 10, 2010

    Who is in Charge of Interactive?

    In last week’s post, A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics we discussed the first step in making sure you are taking maximum advantage of your online opportunities. Coming out of this first step you should... read more