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  • Mike Sweeney | July 26, 2011

    The Salesperson’s Guide to Content Marketing: Part I

    ...Important for Salespeople? According to MarketingProfs and Junta42, 63% of B2B Marketers turn to content marketing as a key lead generation source. But lead generation is just the tip of the iceberg. Here’s why content marketing is critical for... read more

  • 7 Tips for Getting the Most Out of Marketing Reports
    Shannon Walsh | December 1, 2017

    7 Tips for Getting the Most Out of Marketing Reports

    ...ads, qualified leads, leads accepted by sales, and opportunities in the middle; and bookings (customers) at the bottom. From lead generation to closed business, the lead funnel is a great way to demonstrate and quantify the partnership between... read more

  • Will Davis | March 10, 2010

    Who is in Charge of Interactive?

    ...217;t care whether we call it a VP Digital, VP Interactive, Online Marketing Director, or even if you just call it Marketing Lead, but I need someone to lead this department. I want this person to be the somewhat rare combination of a marketer who... read more

  • Will Davis | May 5, 2016

    Tips for Getting Started With Your Marketing Technology Stack

    ...ssive value by implementing their solutions. And the promise is that you could be just like them. So, you say, this is easy. Step 1: assemble marketing technology stack. Step 3: become billionaire. Ah, if it were just that easy. It’s that missing... read more

  • Mike Sweeney | December 13, 2013

    How to Outsmart 90% of Marketing Job Seekers

    ...moaning how our future leaders can only be described as slackers … and that’s on a good day. Hold there. First, I am part of Generation X, the tweener generation between the baby boomers and millennials. I like to think that means I can relate to... read more

  • Will Davis | August 2, 2011

    Jumping the Sales Hurdles with Content Marketing

    ...As you can see, it’s a complicated race, with a lot of obstacles and potential pitfalls to maneuver around — just like B2B content marketing. B2B buyers now have the tools to control the sales process The ideas behind content marketing are not... read more