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  • Print Magazines as Content Marketing
    Yvonne Lyons | May 31, 2016

    When Old School Is Out-of-the-Box: Print Magazines as Content Marketing

    Digital content is exploding on the Internet as companies embrace content marketing and seek to further their thought leadership. Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation,... read more

  • Mike Sweeney | July 26, 2011

    The Salesperson’s Guide to Content Marketing: Part I

    In a content marketing kickoff meeting not long ago, I encountered something out of the ordinary. A salesperson – a senior, successful salesperson – not only attended, but participated heavily in both the operational and content brainstorming... read more

  • 7 Tips for Getting the Most Out of Marketing Reports
    Shannon Walsh | December 1, 2017

    7 Tips for Getting the Most Out of Marketing Reports

    Many company leaders are convinced that reporting on their company’s marketing efforts is impossible. Research shows that chief marketing officers across the board don’t know what metrics they should measure, and they’re not confident in their... read more

  • Will Davis | March 10, 2010

    Who is in Charge of Interactive?

    In last week’s post, A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics we discussed the first step in making sure you are taking maximum advantage of your online opportunities. Coming out of this first step you should... read more

  • Will Davis | May 5, 2016

    Tips for Getting Started With Your Marketing Technology Stack

    Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably... read more

  • Mike Sweeney | December 13, 2013

    How to Outsmart 90% of Marketing Job Seekers

    Lazy. Entitled. Disloyal. Coddled. Arrogant. Sloppy. Does this sound like the type of person you’d want to hire? Me neither. Call them stereotypes or misperceptions, but if you’re curious about why members of Generation Y, or millennials, are often... read more