Blog

Marketing Trenches Blog

Search for "writing pet peeves"

  • One Weird Trick for Better Writing: Read Your Work Aloud
    Right Source | June 15, 2017

    One Weird Trick for Better Writing: Read Your Work Aloud

    Have you ever heard your own voice on a recording and been horrified by what you sound like? Our voices sound different to our own ears than to others’ because when we speak, our own bony skulls get in the way and change the way our inner ears... read more

  • 3 Writing Habits You Need to Toss to Write Effective Paid Media
    Katie Wolf | November 9, 2017

    3 Writing Habits You Need to Toss to Write Effective Paid Media

    Everyone has that one annoying writer friend. The English nerd. The grammar police. The one whose text messages are always written in full sentences with proper punctuation. The one who cringes at the thought of using ampersands and abbreviations... read more

  • Mike Sweeney | June 25, 2009

    If Content is King, Why is Writing Undervalued?

    Content is king from a marketing standpoint – now more than ever. Can you really market anything without some form of content? Think about it for a second. Review every marketing vehicle you use, and try to identify one that doesn’t... read more

  • Right Source | February 22, 2011

    How NOT to Write Web Copy: 5 Pet Peeves

    Your website looks fantastic. Your blog is easy to navigate, full of compelling images, and keyword rich. You tweet great insights about your industry regularly. Your Facebook page has tons of custom tabs. All of this is wonderful, but without good... read more

  • Right Source | April 10, 2012

    How to Become a Better Writer

    In the content marketing business, writing skills are essential. Yet no matter your role in the corporate (or entrepreneurial) jungle, writing well is not an option—it’s a requirement. After all, tweets travel faster than earthquakes. Even if... read more

  • Right Source | August 11, 2011

    10 Ways to Write Like a Content Marketing Jedi

    The following post was initially published on the Content Marketing Institute Blog (June 30, 2011). All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger... read more