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Mike Sweeney | June 25, 2009
If Content is King, Why is Writing Undervalued?
...t can expedite that departure time? Poor writing. SEO: Writing is far more important for SEO than most “experts” are willing to admit. Here’s one simple reason. Let’s say you rank #1 on an important keyword, but your meta description tag (the one that... read more
Right Source | April 10, 2012
How to Become a Better Writer
...a feeling my job is going to demand more writing soon. I’m just not good at writing! How do I improve?” What a great question—and one writers of all levels should ask themselves. In answer, here’s some advice I live by: Read. It’s simple. Reading make... read more
Yvonne Lyons | July 10, 2023
Don’t Let Doctors Create Content: 3 Reasons to Hire a Healthcare Writer
...ecialists, and many even have experience writing for scholarly publications. But writing for other clinicians in a peer-reviewed journal is night-and-day different from writing a white paper for a general audience. As marketers, we are trying to educa... read more
Right Source | August 11, 201110 Ways to Write Like a Content Marketing Jedi
...amount of writing, and for many people, writing is terrifying (they may say they hate writing, but thanks to Yoda, we know they’re just scared). Even worse, someone has to gingerly edit that writing without hurting psyches already fragile from the wr... read more
Right Source | July 20, 2011Writing for the Web: Basics You Should Know
...done. The great and horrible thing about writing for the web is you’re never done. This means that if you decide you don’t like something, you can easily change it. Unfortunately, it also means that if you’re a perfectionist like me, you might spend t... read more
Right Source | September 7, 2011How Writing Better Emails Makes You a Better Content Marketer
...nce, whether you’re organizing a team or writing for the company blog. 1. Make everything as easy as possible Emailing: When I first started at Right Source Marketing, Will Davis gave me some advice to live by: When you can, provide numbered lists in... read more