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  • Right Source | March 7, 2011

    10 Steps to Pick-Up a Social Media Audience

    Sure, you may not care about how much a polar bear weighs. But if you’re a marketer, you’d better give your social media marketing enough weight to break the ice. Attracting—and keeping—the attention of the right audience can make or... read more

  • Right Source | March 23, 2011

    How to Be a Great Blogger even if You’re Not a Great Writer

    While it may steal income from writers like myself worldwide, I must state this truth: You don’t have to be a great writer to be a great blogger. Wait a minute, you may be thinking. Don’t blog posts have those strange things called sentences and... read more

  • Yvonne Lyons | July 25, 2013

    34 Things You’re Doing Wrong With Your Blog Posts

    I probably work on 20 blog posts a week that come from six different writers, a variety of clients and several of our own Right Source staffers. So even though it seems like a blog post should be pretty easy to knock out, I know that’s often not... read more

  • How to Distinguish the Journalist from the Content Marketing Writer
    Yvonne Lyons | January 23, 2014

    How to Distinguish the Journalist from the Content Marketing Writer

    Not long ago, I wrote a post on what content marketing writers can learn from journalists. Good content marketing writers will always do well to take some lessons from journalists, because much of what we do now is true reporting and storytelling —... read more

  • Mike Sweeney | January 21, 2009

    Writing Effective Proposals

    I spent the last few days reviewing a variety of documents that I’d put into the general “proposal” category – services proposals, product proposals, service and product proposals, requests for proposals (RFPs), etc. What... read more

  • 4 Tips to Get Better Information From Your Subject Matter Experts
    Katie Wolf | March 3, 2017

    4 Tips to Get Better Information From Your Subject Matter Experts

    To write remarkable content, you need two things: a great writer and someone who knows the ins and outs of your industry. That catch is, it’s not often that you find one person who can fill both roles. So who do you choose to produce your content —... read more