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  • Right Source | March 7, 2011

    10 Steps to Pick-Up a Social Media Audience

    ...nt, making a joke out of the awkwardness and starting over again can get you back on the right foot. The same thing goes for writing blog posts: don’t be afraid to start over again. If you’re stuck on a title or first sentence, write the... read more

  • 4 Tips to Get Better Information From Your Subject Matter Experts
    Katie Wolf | March 3, 2017

    4 Tips to Get Better Information From Your Subject Matter Experts

    ...better grasp on the topic, you’ll be much better equipped to explain it to your readers. Challenge: Your SME wants to do the writing Maybe, when you ask your SME for an interview, he suggests that he take a stab at writing the draft for you — no... read more

  • How to Distinguish the Journalist from the Content Marketing Writer
    Yvonne Lyons | January 23, 2014

    How to Distinguish the Journalist from the Content Marketing Writer

    ...And the key is that the types of content required from the content marketing writer usually require very different styles of writing. For instance, emails and landing pages are stylistically nothing like white papers or eBooks, which are very... read more

  • Yvonne Lyons | July 25, 2013

    34 Things You’re Doing Wrong With Your Blog Posts

    ...regardless, you have to tell readers what you plan to accomplish with the post. If it’s boring, they’re done. 3. Lackluster writing — You’re starting to see a pattern, right? The writing in the rest of your post actually has to be good, too. It... read more

  • Right Source | March 23, 2011

    How to Be a Great Blogger even if You’re Not a Great Writer

    ...helpful blog post you wrote six months ago, they’re not going to care about you if you haven’t written anything since then. Writing talent is not a prerequisite for perseverance. 7. Get help from a great writer. Do you know anyone who lives and... read more

  • Mike Sweeney | January 21, 2009

    Writing Effective Proposals

    ...uct proposals, requests for proposals (RFPs), etc. What always amazes me is the wide range of overall quality, structure and writing styles that appear from each proposal to the next. I am not here to advocate some type of standard proposal... read more