Blog

Marketing Trenches Blog

Search for "writing pet peeves"

  • Hold ‘Em or Fold ‘Em_When to Call Copy Finished
    Yvonne Lyons | October 29, 2015

    Hold ‘Em or Fold ‘Em? When to Call Copy “Finished”

    ...things, none of which can really be used to DO anything useful in their house? Qualify your return on investment. If you are writing a blog post, does it make sense to work on it for 10 hours if you are doing another one tomorrow? But a piece of... read more

  • Laying the Groundwork_How to Build an Editorial Calendar
    Right Source | March 3, 2016

    Laying the Groundwork: How to Build an Editorial Calendar

    ...to conduct research independently, without SME input, then the outline should come from the writer. If the SME is doing the writing, an outline should be mandatory because writing is not likely his or her day job, and you may want to offer... read more

  • Not an Editor? 4 Tips to Hone Your Editing Skills on the Job
    Katie Wolf | October 13, 2016

    Not an Editor? 4 Tips to Hone Your Editing Skills on the Job

    ...and more, you’ll start to subconsciously pick up on good writing style. You’ll notice the difference between clear, concise writing and long, drawn-out, overly descriptive writing. You’ll begin to understand which details add to the writing, and... read more

  • Mike Sweeney | March 25, 2010

    B2B Lead Generation Step 6: Build a Content Roadmap

    ...re. Just make sure that you’re realistic about what is measureable so you’re not setting the wrong expectations. Writing Owner It may be more appropriate to call this “Content Creator” as content isn’t all about the... read more

  • How to Proofread Typos Out of Your Content: 8 Tips
    Yvonne Lyons | April 10, 2014

    How to Proofread Typos Out of Your Content: 8 Tips

    ...hatever you do, never write and publish without a thorough review and proofread. Read your work aloud. Just like seeing your writing in print can give you a different perspective on it, reading something aloud can help you pick up on mistakes or... read more

  • Will Davis | April 13, 2011

    The 4 Biggest Myths of Content Marketing

    ...need to have a strategic and tactical plan centered around unified goals and objectives. Without that, even if you think the writing part is easy, it’s likely not going to be effective. Myth 2: Once the writing part is done, I just post it and... read more