Marketing Trenches Blog

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  • Yvonne Lyons | January 9, 2014

    Be a Better Content Marketer in 2014: 10 Resolutions

    New years are for resolutions. Join the gym, eat better, visit your mother more often, buy lottery tickets, become a game show host — whatever your habitual resolution is when the ball drops, it’s usually out the window as unattainable by what,... read more

  • Mike Sweeney | March 25, 2010

    B2B Lead Generation Step 6: Build a Content Roadmap

    It should come as no surprise to the regular readers of this blog that we’re about to propose that you spend some time planning. Don’t worry – we’re not talking about the 25 people on a corporate retreat in the Bahamas, hire... read more

  • Right Source | June 6, 2013

    Is Your Content Going Anywhere? 7 Tips for Social Sharing

    You’re ramping up your content marketing efforts, yes? Got the blog going, maybe you’ve rolled out a nice, robust piece of anchor content, and you’ve created that Facebook page. What’s that you hear? Crickets? We’ve written a lot in the past about... read more

  • 10 Common Grammar Mistakes That Will Ruin Good Content
    Yvonne Lyons | September 5, 2013

    10 Common Grammar Mistakes That Will Ruin Good Content

    I’m a grammar nerd. I’ll admit it. I think there are nerdier types of nerds out there (some might disagree), but I’ll own the grammar thing. I believe it’s important — of paramount importance even — to good communication. Because without correct... read more

  • Yvonne Lyons | May 23, 2013

    Garbage In, Garbage Out: How to Get Great Content from Freelance Writers

    You’ve decided to hire a freelance writer to help get your content marketing plan off the ground. Good work. Can’t market the content if you haven’t created content, right? And pushing that arduous and very time-consuming task off your plate and... read more

  • Katie Wolf | April 24, 2018

    Sloppy Content Structure Mistakes That Are Undermining Your Credibility

    By now, we all know the difference between they’re, their, and there — right? It’s a relatively small mistake to make, but in marketing, that kind of error (along with so many of the other frequently broken grammar rules) can have a big impact on... read more