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  • Yvonne Lyons | January 9, 2014

    Be a Better Content Marketer in 2014: 10 Resolutions

    ...come a better writer. Write often. Read quality writing. For tips and inspiration, read one of the best guides to nonfiction writing, William Zinsser’s On Writing Well . Please remember the basics in this new year. If your style is more casual,... read more

  • Who Should Make Up the Content Creation Team
    Yvonne Lyons | September 4, 2014

    Who Should Make Up the Content Creation Team?

    ...ired here, but some marketing, custom publishing, or trade publication experience will also be helpful. Make sure to require writing samples during the application process, and don’t be afraid to ask for an editing or proofreading test during the... read more

  • Finding Writers for Specific Verticals
    Right Source | January 20, 2015

    Finding Freelance Writers for Specific Industries

    ...acting the most promising ones. Other options: You can hire a subject matter expert with an interest in/some experience with writing, and edit his or her copy carefully. These folks probably aren’t professional writers but enjoy writing and would be... read more

  • Stop Publishing Generic Content A Case for Authenticity
    Right Source | June 25, 2015

    Stop Publishing Generic Content: A Case for Authenticity

    ...e-for-all, but do rotate in new voices and give old ones some breathing room in the publishing schedule. Limit your internal writing team to a select group who can cover the range of themes you’ve identified in your content marketing plan. This can... read more

  • Right Source | June 6, 2013

    Is Your Content Going Anywhere? 7 Tips for Social Sharing

    ...t…” line for each, but should be unique and creative (but we’ll discuss more on that in the next point). A best practice for writing social media copy is to create it immediately after, or even while you’re writing, your content– that way it’s fresh... read more

  • Yvonne Lyons | May 23, 2013

    Garbage In, Garbage Out: How to Get Great Content from Freelance Writers

    ...y background and will create better content for you with reliable research and sources to work from. Provide links to the competition. Offer the writer a look at what the competition is doing and provide comments on what you feel is done well and... read more