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  • Mike Sweeney | March 25, 2010

    B2B Lead Generation Step 6: Build a Content Roadmap

    It should come as no surprise to the regular readers of this blog that we’re about to propose that you spend some time planning. Don’t worry – we’re not talking about the 25 people on a corporate retreat in the Bahamas, hire... read more

  • Right Source | June 6, 2013

    Is Your Content Going Anywhere? 7 Tips for Social Sharing

    You’re ramping up your content marketing efforts, yes? Got the blog going, maybe you’ve rolled out a nice, robust piece of anchor content, and you’ve created that Facebook page. What’s that you hear? Crickets? We’ve written a lot in the past about... read more

  • 10 Common Grammar Mistakes That Will Ruin Good Content
    Yvonne Lyons | September 5, 2013

    10 Common Grammar Mistakes That Will Ruin Good Content

    I’m a grammar nerd. I’ll admit it. I think there are nerdier types of nerds out there (some might disagree), but I’ll own the grammar thing. I believe it’s important — of paramount importance even — to good communication. Because without correct... read more

  • Yvonne Lyons | May 23, 2013

    Garbage In, Garbage Out: How to Get Great Content from Freelance Writers

    You’ve decided to hire a freelance writer to help get your content marketing plan off the ground. Good work. Can’t market the content if you haven’t created content, right? And pushing that arduous and very time-consuming task off your plate and... read more

  • Right Source | June 30, 2011

    Working with Writers: Educating, Not Just Editing

    Writing is essential to content marketing—and that means content marketers must work with writers. I recently attended a webinar conducted by Matt Grant that changed the way I think about working with writers. The webinar focused on working with... read more

  • Stop Publishing Generic Content A Case for Authenticity
    Right Source | June 25, 2015

    Stop Publishing Generic Content: A Case for Authenticity

    In the mad rush to create content — and more content — much of what gets published makes me stop and wonder: Haven’t I read this already? Generic content is everywhere, and certainly no stranger to content marketing. But with all the content on the... read more