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Services

Overview

Strategy & Planning

Healthcare marketing strategy and planning are the most important steps in a content marketing effort but are often shortchanged in the rush to start publishing. Without a strategy and plan, execution becomes a series of random tactics and results are likely to come slowly, if at all. We’ve helped more than 200 companies with B2B content marketing strategy over the past decade.

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Content Creation

Let the experts handle your healthcare content writing. Your content needs to reflect the highest quality possible to reach the right audience, develop brand awareness, and establish trust. Right Source content creation is guided by a comprehensive strategy, created and optimized by healthcare content specialists, and repurposed into formats — from white papers to videos to infographics — that your audience searches for.

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Content Distribution

A comprehensive content distribution strategy using multiple channels and tactics to establish a “surround the castle” effect is critical in today’s world of too many choices. We’ll help you reach your customers and prospects in every possible channel, and with the content formats that they prefer to consume. And we report on what worked and what didn’t, continually adjusting to maximize performance.

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Content Optimization/SEO

From keyword research to website audits and content optimization, Right Source understands the critical role SEO plays in your healthcare content marketing effort. We monitor Google’s ever-changing algorithms and optimize very single piece of content for search engine indexability and optimal ranking results, and we continually track performance and adjust to maximize the best performers.

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Design

Effective healthcare content marketing doesn’t happen without great design. Design impacts content. Content impacts design. The marriage of innovative design and remarkable content will always be more successful than a focus on one area over the other. We’ll make your healthcare content stand out in a crowded market.

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See examples of Right Source services in action.

Our Work