Strategic planning is the most important step in marketing, but it’s the step most often shortchanged. In a rush to release the next big product or introduce a market-changing service, many business leaders forget that strategic thinking and planning — not tactics — determine the success of the marketing effort. How can we help you?
We’ve been creating remarkable content since long before most agencies even thought of calling themselves content marketers. You can’t address marketing the right way without quality content, especially in today’s cluttered landscape. But the “creating” is only part of it. We consider these 5 pillars:
Effective marketing no longer happens without great design. Design impacts content. Content impacts design. The marriage of innovative design and remarkable content will always be more successful than a focus on one area over the other. Now go one step further and engage your audience with interactive content, and then collect more data than you could ever dream of before.
Marketing technology has to factor into today’s marketing strategies. The Right Source experts can work with your company to select, plan, set up, and implement software and technology systems as part of your marketing efforts to drive — and measure — results.
How do you decide if it’s time for your company to take the marketing automation plunge? There’s a lot to consider, and buy-in from your leadership is critical. Download “Make the Marketing Automation Decision: A 5-Question Guide” for the essential questions to answer before you dive in.Download the Guide