Content creation is no longer for the faint of heart. Today’s content landscape is messy and crowded, and your content has to be remarkable to stand out. And when you look at your marketing strategy, doesn’t most of what you are doing involve content?
So, your view on content and its creation has to be high-level and encompass not only the creation but planning, optimization, distribution, and more. We look at these five pillars of content.
Successful marketing hinges on a comprehensive but agile plan, and a large part of that involves content. And since content is woven into every business function — not just marketing — aligning strategy and planning with your overall goals is key. Our content planning process includes an upfront audit of your company’s existing content marketing, and a plan for specific projects and continuous efforts.
A solid plan and strategy are key, but the follow-through is every bit as important, and creating quality content consistently can be challenging, especially for niche industries. In fact, year after year, studies report that, aside from lack of time, content marketers consistently cite producing enough content and the kind of content that engages as their top challenges.
Our content team works daily on subject matter that many agencies would shy away from. We can help.
Will your content attract the audience you are really after through SEO? Once those people find your content, will they turn into buyers? Content needs to be written for humans, not computers. With Right Source, your content is created by specialists who are a blend of journalist, marketer, and data analyst — experts in creating optimized content for prospective buyers at every stage of the purchasing process.
Don’t spend the time to create remarkable content if no one will ever see it. Distribution is a critical component of content marketing, which is why Right Source designs a custom distribution strategy for each client. The right distribution strategy increases your brand exposure, brings more traffic to your website, and helps you capture more inbound leads.
Content Reporting and Analysis
Reports aren’t just about how much content was created or how many Facebook likes you got. Right Source reporting and analysis incorporates web analytics, qualitative feedback, and social media engagement to measure effectiveness based on consumption, sharing, lead generation, and sales metrics.