Build Your Healthcare Technology Content Marketing Plan
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Content
Content
Today, everyone is in the content game. We’ve been creating remarkable content since long before most agencies even thought of calling themselves content marketers. You need the right partner to help you create quality B2B content — especially in complex or niche subject areas. At Right Source, we take a different approach to content — especially for those subject areas that many clients believe are too hard to outsource.
- Content Planning & Strategy
- Specialized Content Creation
- Interactive Content
- Content Distribution
Content Planning & Strategy
Successful marketing hinges on a comprehensive but agile plan, and much of that involves content. Our content strategy and planning efforts include an audit of current content, messaging, content themes and topics, and a prescription for appropriate content types and implementation — all aligned with your marketing goals and business objectives.
Want to learn more? Read “Why You Need a Content Strategy AND a Content Plan.”
Specialized Content Creation
Creating enough quality content is an area that marketers repeatedly cite as one of their biggest challenges. Creating content for B2B companies can be extra challenging, especially in niche subject areas. That’s a big challenge for many agencies, but at Right Source, it’s our sweet spot. We don’t use staff writers who know a little about a lot. Whether your niche is healthcare, supercomputing, or the smart grid, a seasoned writer specialized in your subject area will handle your content development.
Want to learn more? Read “3 Business Reasons Your Subject Matter Experts Shouldn’t Write Content” and the interactive eBook, “How to Create Remarkable Content.”
Multi-Channel Approach
Today’s marketing landscape is complicated and cluttered. You need to engage your audience with remarkable content in the way that they want to consume it. We’ll prescribe the right mix of content types, from eBooks and long-form content to blog posts, videos, infographics, and interactive content.
Want to learn more? Read “Why Modern Marketers are Using Interactive Content” and “Rules of Engagement: Creating Content for Millennials.”
Content Distribution
Don’t spend the time to create remarkable content if no one will ever see it. Distribution is a critical component of content marketing, which is why we create a custom distribution strategy for each client that includes just the right mix of channels like paid and organic social, email, paid and organic search, display ads, direct mail, and more.
Want to learn more? Read “8 Things To Do After You Publish Your Next Blog Post.”
