Services

Marketing Technology

Marketing Technology

In order to transform all of our cool marketing ideas into realities — trackable, ROI-producing realities — we needed technology. Right Source works with companies to select, plan, set up, and implement software and technology systems that best complement a marketing strategy.

  • Marketing Automation (Pardot, Marketo, HubSpot and more)
  • Content Management Systems (WordPress, Refinery CMS and more)
  • CRM (Salesforce.com and more)
  • Web Analytics (Google Analytics and more)

Marketing Automation

Marketing automation can be a game-changer — and the solution modern marketers need to measure effectiveness and prove ROI. Put simply, marketing automation is software designed to execute and automate marketing efforts in a highly segmented, efficient, and results-oriented way. It allows you to communicate one-to-one with prospects and customers, and then track and measure your progress so you can see what works and what doesn’t.

As a full-service modern marketing shop of tech geeks, strategists, writers, planners, and designers, Right Source helps companies big and small through all stages of the marketing automation process. Our services include:

  • Evaluation and Platform Recommendations
    We weigh the pros and cons and help you choose the best marketing automation platform for your business.
  • Set Up and Support
    We configure the platform (and integrate your CRM software, if applicable) to suit your company’s needs and support your team as it gets up and running.
  • Marketing Automation Assessment
    Already have a marketing automation platform? We assess your current setup and how your team uses it, then we develop a roadmap to help you maximize your efforts and increase your leads and conversions.
  • Demand Generation Planning
    We develop a demand generation plan that lets you identify, target, capture, and convert the right prospects — all through the use of marketing automation.
  • Marketing Automation Management
    We partner with you to fill in your marketing automation gaps or to manage the entire process for you.

Right Source has formal partnerships with the companies behind the most widely used marketing automation platforms in the industry. If you’re thinking about making the marketing automation leap or looking for a partner to take your marketing to a new level, Right Source can help. Reach out to us to start the conversation.

RSM Marketing Technology Services

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